Welcome to Scribd, the world's digital library. Read, publish, and share books and documents. See more
Download
Standard view
Full view
of .
Save to My Library
Look up keyword
Like this
1Activity
0 of .
Results for:
No results containing your search query
P. 1
Competitve Space (Marketing)

Competitve Space (Marketing)

Ratings: (0)|Views: 5 |Likes:
Published by Ahsan Shahid
-
-

More info:

Published by: Ahsan Shahid on Dec 31, 2012
Copyright:Attribution Non-commercial

Availability:

Read on Scribd mobile: iPhone, iPad and Android.
download as PPTX, PDF, TXT or read online from Scribd
See more
See less

03/06/2013

pdf

text

original

 
STRATEGIC MARKETING & PLANNING
 
Markets increasingly
complex &competitive
 –
challenge for Marketing/Brand Managers;
Reasons
:1.Rapid
technological changes
&
 2.Diversity of buyer preferences.
 
Broad view of market needed todevelop strategy
 –
not narrow focusbased on current products/ segments only.
 
The TelecomExample!!!
 Telecom has allowed
avirtual world
to emerge-
 
one in which
time &distance are no longerbarriers to
doing
business
 
 
or 
communicating.
 

You're Reading a Free Preview

Download
/*********** DO NOT ALTER ANYTHING BELOW THIS LINE ! ************/ var s_code=s.t();if(s_code)document.write(s_code)//-->