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Sales Force, Direct Marketing & Internet Selling

Sales Force, Direct Marketing & Internet Selling

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Published by Ahsan Shahid
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Published by: Ahsan Shahid on Dec 31, 2012
Copyright:Attribution Non-commercial

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10/09/2013

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STRATEGIC MARKETING & PLANNING
 
Companies may use a combination of 
sales people
, direct marketing and the Internet tomake customer contacts.
 The growth of 
Internet
is affecting the
traditional role of salespeople…
 
 The underlying logic of 
direct marketing
ismaking direct contact with end-usercustomers through alternative media.
 
2
 
During the 2000s,
Boeing
experienced anintense competitive battle against
Airbus
,for control of the
commercial jetlinermarket. Airbus was winning
the battleuntil 2005.
3

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