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pillsburycookiechallenge-120304174630-phpapp02

pillsburycookiechallenge-120304174630-phpapp02

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Published by Ian Chang

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Categories:Types, Business/Law
Published by: Ian Chang on Jan 01, 2013
Copyright:Attribution Non-commercial

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09/01/2014

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NIDHI PURISOHAM THORATSEBASTIEN MANIGAT
 
By the end of this presentation you will beconvinced that Pillsbury can increase itshousehold penetration by re-engaging withexisting users, by adapting to new consumerdemands, and by altering the perception of the product in the minds of consumers.
 
Background
Challenges in the Canadian Market
The Pillsbury Sub-Culture
Study Results
Strengths and Opportunities
New Market Segmentation
Recommendations
Implementation Timeline
Conclusion

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