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Chapter 9
PersuasiveMessages
 
 
Persuasive Message
•A request for action when youbelieve the receiver may beunaware, disinterested, orunwilling•A communication to try tochange the opinion of a receiver
 
 
Planning the PersuasiveMessage
•Analyze your receiver.
–Identify the receiver’s motivators—his or her goals, values, and needs.
•Use the you-viewpoint.
–Stress the receiver’s interests andbenefits.
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