Welcome to Scribd, the world's digital library. Read, publish, and share books and documents. See more
Download
Standard view
Full view
of .
Look up keyword
Like this
2Activity
0 of .
Results for:
No results containing your search query
P. 1
Report on "SWOT Analysis & Recommendations of PEL"

Report on "SWOT Analysis & Recommendations of PEL"

Ratings: (0)|Views: 371|Likes:
Published by Shaheer Rizvi

This report is mine assignment, assigned by my TQM instructor. In this report I have to select an organization and have to study it deeply, so that, I easily make SWOT analysis and give recommendations. Here, I selected Pak Elektron Limited, because earlier I done my six week internship at PEL Head office Lahore. And have enough knowledge to do SWOT analysis and give recommendations.

This report is mine assignment, assigned by my TQM instructor. In this report I have to select an organization and have to study it deeply, so that, I easily make SWOT analysis and give recommendations. Here, I selected Pak Elektron Limited, because earlier I done my six week internship at PEL Head office Lahore. And have enough knowledge to do SWOT analysis and give recommendations.

More info:

Published by: Shaheer Rizvi on Jan 01, 2013
Copyright:Attribution Non-commercial

Availability:

Read on Scribd mobile: iPhone, iPad and Android.
download as DOCX, PDF or read online from Scribd
See more
See less

01/09/2015

pdf

 
Report on “SWOT Analysis & Recommendations” of P
EL
2013 
1
Syed Shaheer Hassan Rizvi 
 
Report on “SWOT Analysis & Recommendations” of PEL
Submitted to:
Mr. Usman Arshad(Instructor: Total Quality Management)
Submitted by:
Syed Shaheer Hassan RizviRoll#43BBA 7th (Morning)Session (2009-2013)
The Department of Management Sciences
The Islamia University of Bahawalpur, Pakistan
 
 
Report on “SWOT Analysis & Recommendations” of P
EL
2013 
2
Syed Shaheer Hassan Rizvi 
 
This report is mine assignment, assigned by my TQM instructor. In this report I have toselect an organization and have to study it deeply, so that, I easily make SWOT analysisand give recommendations. Here, I selected Pak Elektron Limited, because earlier Idone my six week internship at PEL Head office Lahore. And have enough knowledgeto do SWOT analysis and give recommendations.
Pak Elektron Limited
Pak Elektron Limited (PEL) is the pioneer manufacturer of electrical goods in Pakistan.It was established
in 1956
in technical collaboration with M/s AEG of Germany. InOctober
1978
, the company was taken over by Saigol Group of Companies. Since itsinception, the company has always been contributing towards the advancement anddevelopment of the engineering sector in Pakistan by introducing a range of qualityelectrical equipments and home appliances and by producing hundreds of engineers,skilled workers and technicians through its apprenticeship schemes and trainingprogrammers.The company comprises of two divisions:
 
Appliances Division
 
Power DivisionPEL aims to maintain this competitive edge and at the same time keep striving toimprove it further by continuous R&D, creating new knowledge and adapting to globaldevelopment in technology and product design.
 
Report on “SWOT Analysis & Recommendations” of P
EL
2013 
3
Syed Shaheer Hassan Rizvi 
 
SWOT ANALYSIS
The strengths, weaknesses, opportunities and threats of PEL are discussed below:
Strengths
PEL has the following strengths and is in more competitive position in these areas thanits competitors. Following are the main strong points of PEL:
 
Strong brand image
 
Strong dealer network
 
Strong quality, sale and service
 
Strong grip in home appliances
 
Strong Management
 
Strong research and development department
 
Free customer service
 Weaknesses
Like other companies PEL has some weaknesses in operating the business. If PELovercome on these weaknesses then it can become a market leader in the homeappliance. PEL lose some competitive edge in the following points:
 
Lack of effective advertisement
 
System variations
 
Lack of Product range
 
Less Utilization of capacity
Opportunities
For the PEL there are more opportunities for expansion the business. If PEL realize thatopportunities then it will be more fruitful and profitable for the company. Even if

Activity (2)

You've already reviewed this. Edit your review.
1 thousand reads
1 hundred reads

You're Reading a Free Preview

Download
scribd
/*********** DO NOT ALTER ANYTHING BELOW THIS LINE ! ************/ var s_code=s.t();if(s_code)document.write(s_code)//-->