The UKs greatest Urban music magazine

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Issue no. 54

TOP 10 PREDICTIONS FOR 2014

THE BASE TEAM PREDICT 2014S SMASH HITS

TYGA ON PROWL
HIP-HOP SENSATION, MULTIFORMAT, MULTIMEDIA TAKEOVER

TYGAS

KANYE - FROM THE STAGE TO THE CLOSET

HOW KANYES MUSIC INSPIRED HIS CLOTHING LINE

THE INVENTION OF

JADE M CLUNE
C
YOU DONT KNOW A THING ABOUT ME

December 2014

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CONTENTS
BASE MAGAZINE - DECEMBER 2014
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THE REBIRTH OF MARIA FRASER Ab ipsae digendebita derspellenim andaes dolorit as re, tent, voleseq uodiamus eation pelecab orrume del id quiasint expernam acest, occum quiae nem ulparum sam, quae aciame debistiisUt aspelest ut od quae. Ucia

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COVER STORY

REGULARS
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JADE MCCLUNE: ITS A SECOND CHANCE AT A NEW LIFE

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Twelve months ago she was Alitaepelique im et as doluptam hilit, ut laceaque imusdaeTio cone si alis volorepero tectota dem remporeseque auda voloribus quos

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THE REBIRTH OF MARIA FRASER Ab ipsae digendebita derspellenim andaes dolorit as re, tent, voleseq uodiamus eation pelecab orrume del id quiasint expernam acest, occum quiae nem ulparum sam, quae aciame debistiisUt aspelest ut od quae. Ucia velendi

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THE REBIRTH OF MARIA FRASER Ab ipsae digendebita derspellenim andaes dolorit as re, tent, voleseq uodiamus eation pelecab orrume del id quiasint ex-

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T H I S LANA DEL REY tries to find her Million

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DECEMBER 2014

JADE M CLUNE
C
You dont know a thing about me
JADE tells our Base team about her life-changing experience on ITVs Opening Act and how the show has made her wildest dreams come true. She comes clean about her regrets and pours her heart out about her true passtion for music. After a frenetic year, performing at world famous venues and an endless tour that just gets bigger and bigger, its pretty clear to us that JADE will be one of the most famous British artists of all time. Nobody knows shit about music she confesses Nobodys got the formula. Its the people who decide. At just seventeen she has changed Urban music forever and now shes taking America by storm. We present to you Britains singing sensation as she revels all about her first year as an Urban artist in an exclusive interview. Photography NEHA RAITHATHA

JADE McClune
ritish singing sensation, Jade McClune takes London by storm at Capital FMs Jingle Bell Ball 2012, just weeks before releasing her new album. Jade was first bought into the media eye after reaching over 400,000 views within 3 weeks of posting a video on YouTube, but her career really began when she came onto ITVs Opening Act UK. The 18 year old Urban artist was hunted down by the team of celebrity judges on the show and was chosen to open for Rihanna on her UK tour. Our Base correspondent was able to interview the singer, backstage at the Jingle Bell Ball to get the exclusive details about her first year as a credited Urban artist. Music has always been a huge part of Jades life (her grandmother was a singer and her grandfather was a music teacher at a local school). Her family claims that while the other children would go to the park or watch cartoons, Jade would be sitting in her room listening to music or playing the piano. Music was her best friend, and that made her very easy to handle. I would just turn on the radio and she would be occupied for hours says her mother -but McClunes innocence didnt last long. As she grew older and formed her own tastes and opinions, Jade seemed to prefer urban music to the classical Bach and Mozart that she was bought up with. At the age of thirteen, she insisted on her mother enrolling her in hip-hop dance classes and would request her piano instructor to teach her more modern, contemporary songs. When she first started I thought to myself oh boy, this little girl definitely wont have the attitude needed for hiphop but as soon as the music started playing, she was in her own little world and that attitude was bursting out of every step she took says Lisa Freedman, Jades dance teacher. However, Jades inner singing star stayed within the four ing her that the feedback would walls of her be positive. The girls made a deal bedroom. Her love for music was evident, although her shy person- that if Jade didnt reach 50 views ality kept her from showing off her within 2 weeks, she would delete the video and her singing talent talents to the rest of the world. I would be their little secret. To her was always too shy to take part in surprise, Jade got over 140 views the talent contests so I would sit within those at the back of LIKE MY VOICE 2 weeks, so the class with ITS was forced pen and paper WAS MY OWN LITTLE to keep the and start video up. jotting down Many viewlyrics instead. AND I WAS AFRAID OF LET- ers posted Its like my comments voice was my TING PEOPLE IN ON THAT. asking for own little another vidsecret and I was afraid of letting people in on eo and requesting songs for Jade to sing as well as endless amounts that. of compliments. That definitely boosted my confidence. I was like When Jade was 17 years old, she Wow...they like me! These people decided to tell her best friend about her hidden talent. Pleasantly actually think my voice is good and that just gave me the courage surprised, her friend dared her to to post more and more videos. post a video on YouTube, ensur-

S E C R E T

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The next thing I knew, singing on YouTube became a part of my every-day life. That was when Jade McClune, the Urban artist was truly born. Her confidence grew with each video she posted and her passion for the Urban genre was clear. At the same time, producers at ITV were scouring the internet in search of new armature singers for the UK version of hit TV show, Opening Act. One of the celebrity judges came across Jade on YouTube and pitched her to the rest of the crew in a meeting. After listening to her rendition of Jessie Js Price tag and Beyonces Listen, the producers were sold and decided that she would be the perfect opening act for Rihannas 2012 UK tour. Jades mother was contacted and gave consent for the show to go undercover and

confront her daughter about performing on the tour. It was a terrifying decision to make. I was scared and worried about my little girl going on tour, working so hard in rehearsals all day then performing all night, and most of all being in the eye of the public and the media. But I knew that it would be a dream come true for Jade and I knew in my heart that this opportunity could not be missed That December, Jade was working at a department store in her local shopping centre, when she was confronted by one of the producers of the DECEMBER 2014

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JADE McClune
show, undercover as a customer. I went into the store, pretending to be a normal customer who was buying a Rihanna CD as a Christmas gift and said she has an amazing voice, doesnt she? How would you like to be the opening act for her UK tour? A very confused Jade laughed off the question until she saw the cameras come out from behind the shelves. The producer then introduced himself and explained to Jade that she was on a show called Opening Act and that they would like her to perform on Rihannas tour. Of course, Jade agreed straight away and the rest of that episode documented the five days up to the first performance at Londons O2 Arena. was anorexic and too thin to be Urban. However, that May, Jade was signed to Syco record label (owned by Simon Cowell). That was when the artists music career really took off. McClune was performing at various events (including a charity gala where she got to meet the Queen!) and on well-known TV shows like The X Factor throughout the summer of 2012, whilst spending long hours in the studio, working on her first album. When talking to Jade, she claimed that the first year of her career had been a complete roller-coaster, saying that she had to hold on really tight to make sure I didnt fall off . and the true Urban swag we see a long and very successful career ahead of her. Jades album Stronger will be released on December 21st, but will be available for pre-order on ahead of her. Jades album Stronger will be released on December 21st, but will be available for pre-order on iTunes from midnight on December 7th.

The base verdict

ALBUM
Jades album Stonger has not yet been released, but from the snippits that we have heard and if its up to the same standard as her latest single, then its no doubt going to be at the top of the charts. Stonger will feature her smash hit Masquerade and latest single, Give your heart a break.

During that tour, Jades face was splashed all over the newsstands However, with opening for a and her voice was heard on every world-famous artist, meeting the radio station. The attention was queen, performing at the Jingle so weird to me. I had never had Bell Ball and releasing her own anyone talk about me or care album under her belt, we think about what I wore and where I 2012 has been a pretty impressive went. I found it very difficult to year for Miss McClune! cope with the paparazzi at first and I would get so pissed off that When questioned about the they were invading my privacy, album, Jade said that it is called but my manager Stronger and will be kept telling me ITS JUST THE released on 21st Dethat I would cember. Its a reprePRICE OF have to get used sentation of me and all to it. Its just the the other teenage girls price of fame. out there it is a passion for music, love and But McClune heartbreak - with a bit found the media scrutiny more of added attitude! difficult to cope with than she had imagined. In March 2012, she Stronger represents Jades deterwas close to giving up her career mination to succeed as an urban after she was involved in a car artist and how she wont back crash due to the paparazzi frenzy down no matter what happens. surrounding her car. Luckily, no one was badly injured, but Jades Jade McClune, dubbed as Britains anger at the media was increassinging sensation has definitely ing. It wasnt just the paparazzi, won the hearts of her fans. She is it was also all of the magazines a refreshing, respectable, young and papers claiming that she artist with a passion for music

LIVE

FAME

Jade definately made a statement on her first ever tour as the opening act for Rihanna, however she is now blowing everyone away, all on her own. Jades solo tour sold out within 24 hours shes the girl next door, with an incredible voice, and that fiesty energy that keeps the crowds wanting more. She is the most refreshing, candid artist that has ever cracked the british Urban music industry and we cant wait to see what Catch Jade at BBC Maida Vale Studios on January 11TH 2014 as she records an exclusive session with the BBC DJs

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Jade on JESSIE J
Jessie is actually a good friend of mine. Shes more than jsut another Urban artist - shes my mentor who guides me in the right direction. When I first entered the music industry, I was skeptical about creating friendships with anyone in the industry. I just assumed that they had been turned into meaningless singers rather than true Urban artists. However, Jessie is nothing like that; she puts her heart and soul into every lyric she writes and I love how candid she is about everything. Jessie is my idol.

Jade on JAY Z
He is a musical genius! I think its safe to say that Jay Z is the King of Urban music. He is actually the reason why I became interested in this genre in the first place. There is so much honesty and emotion behind every lyric and I repect him for his personality as well as his music. Jay doesnt mess about with the way he looks, - hes focused on his music and its clear to see his passion for the industry, and thats why I respect him so much.

Jade on NICKI MINAJ

She is an embelished, overstated, exaggerated PR puppet! I respect Nicki for following her dream and she seems to like music and singing, but her style and persona comes accross as being more important than the music itself, which just results in terrible albums! Imma call you afro cause youre never bald - really?! If she was to spend half as much time on her music as she does on her beehive of hair, then she might actually become a reputable artist. Until then, she is just giving Urban music a bad

name.

DECEMBER 2014

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