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Chinesen Zu Gast en Final

Chinesen Zu Gast en Final

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Published by: skiftnews on Jan 02, 2013
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Swiss Hospitalityor Chinese Guests
Published by
hotelleriesuisse, Bern, andSwitzerland Tourism, Zurich
First edition 2004; new edition 2012
elbow-typo ranziska liechti, Wabern
Gary Willis, Winkel
Printed by
Läderach Ltd., Bern
National Tourism Administration o thePeople’s Republic o China, MCH SwissExhibition Ltd., Switzerland Tourism,hotelleriesuisse, iStockphoto.com
German, French, EnglishBern, August 2012
Preace 4General inormation about the People’s Republic o China 6Characteristics o Chinese culture 8A language with no shortage o characters 11Business ethics 13On tour with the Chinese 16Swiss hospitality or Chinese guests 20Leisure activities 22Chinese eating and drinking habits 24Contacts 26
Table o contents
45For you as a hotelier, hospitality or guests romboth near and ar goes without saying. Whenguests come rom places which have a dierentculture, then knowledge o the respective cul-ture helps you to avoid misunderstandings andmake the guests’ stay as smooth as possible.
This brochure, “Swiss Hospitality or Chinese
Guests” addresses these matters.Between 2005 and 2011, the number o over-night stays by Chinese persons in Switzerlandincreased by some 247 percent. The next twodecades are also expected to see a continuous
increase in the number o overnight stays bythe Chinese: The Chinese middle class which
enjoys travelling is growing and state restric-
tions continue to be relaxed, which makes it
easier or Chinese citizens to obtain a passportand export currency. In addition, exible holi-day times should be introduced soon in order toavoid the problem o the whole country going
on holiday at the same time. This is likely to giveurther impetus to oreign tourism. True, the Chi-
nese still mainly travel in big groups, quickly
rom one place to the next. However, this willsoon change with increasing travel experience.
The classic quick trip around Europe will be com-plemented by an extended and deeper look into
a tourist destination. Likewise, a younger, more
open generation has also discovered travel.These travellers show more interest in local
peculiarities and in the culture o the countrybeing toured.
The brochure “Swiss Hospitality or ChineseGuests” (First edition 2004) which has been
completely revised by hotelleriesuisse and Swit-
zerland Tourism together, gives you important
background inormation to China and pre-
pares you optimally or Chinese guests and their
needs. In addition to interesting inormation as
to the culture and mentality o your clients romthe Far East, it contains practical suggestions asto how to give your Chinese guests the best wel-
come possible. We wish you good reading andexciting encounters with guests rom both nearand ar.Jürg SchmidDirector Switzerland TourismDr. Christoph JuenCEO hotelleriesuisse
When a friend comes from afar, is it not delightful?

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