45For you as a hotelier, hospitality or guests romboth near and ar goes without saying. Whenguests come rom places which have a dierentculture, then knowledge o the respective cul-ture helps you to avoid misunderstandings andmake the guests’ stay as smooth as possible.
This brochure, “Swiss Hospitality or Chinese
Guests” addresses these matters.Between 2005 and 2011, the number o over-night stays by Chinese persons in Switzerlandincreased by some 247 percent. The next twodecades are also expected to see a continuous
increase in the number o overnight stays bythe Chinese: The Chinese middle class which
enjoys travelling is growing and state restric-
tions continue to be relaxed, which makes it
easier or Chinese citizens to obtain a passportand export currency. In addition, exible holi-day times should be introduced soon in order toavoid the problem o the whole country going
on holiday at the same time. This is likely to giveurther impetus to oreign tourism. True, the Chi-
nese still mainly travel in big groups, quickly
rom one place to the next. However, this willsoon change with increasing travel experience.
The classic quick trip around Europe will be com-plemented by an extended and deeper look into
a tourist destination. Likewise, a younger, more
open generation has also discovered travel.These travellers show more interest in local
peculiarities and in the culture o the countrybeing toured.
The brochure “Swiss Hospitality or ChineseGuests” (First edition 2004) which has been
completely revised by hotelleriesuisse and Swit-
zerland Tourism together, gives you important
background inormation to China and pre-
pares you optimally or Chinese guests and their
needs. In addition to interesting inormation as
to the culture and mentality o your clients romthe Far East, it contains practical suggestions asto how to give your Chinese guests the best wel-
come possible. We wish you good reading andexciting encounters with guests rom both nearand ar.Jürg SchmidDirector Switzerland TourismDr. Christoph JuenCEO hotelleriesuisse
When a friend comes from afar, is it not delightful?