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63391582-s-1286528822-Sales-Promotion-1

63391582-s-1286528822-Sales-Promotion-1

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Published by Animesh Samal

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Categories:Types, Business/Law
Published by: Animesh Samal on Jan 02, 2013
Copyright:Attribution Non-commercial

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01/02/2013

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SALES PROMOTION
รศ
.
ดร
.
เสรี
 
วงษ์มณฑา
 
 
Introduction
Sales promotion in action-it adds fun and persuades,customers buy!
The extent of sales promotion.
Why sales promotion has grown.
Sales Promotion 2/45
 
Starting with the customer
Identifying your customer.
Think from the customer viewpoint.
The new customer on the block.
 –
Valuing authenticity and originality in all they buy and experience;
 –
Well informed and hugely involved in the products, services and thebrands they buy;
 –
Individualistic, doing things their way and trying to persuade suppliersto convert to that way;
 –
Time-poor and valuing anything that saves them time;
 –
Socially responsible, exercising ethical awareness via product andbrand choices;
Sales Promotion 3/45

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