This document summarizes key concepts from Chapter 3 of the textbook "Strategic Management Concepts & Cases". It outlines the comprehensive strategic management model and focuses on performing an external assessment. It discusses performing an external audit to identify opportunities and threats from 5 key external forces - economic, social/demographic, political/legal, technological, and competitive forces. It provides examples of trends and events that are part of an external audit and describes how external forces relate to and impact an organization.
This document summarizes key concepts from Chapter 3 of the textbook "Strategic Management Concepts & Cases". It outlines the comprehensive strategic management model and focuses on performi…