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http://giladmanor.blogspot.com/ giladmanor@yahoo.com
The Customer factor
 Written by Gilad ManorPosted on Wednesday, February 4
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2009One of the greater challenges, I‘ve observed in the lifecycle of software development lay not in the technology, or in the method of solution, but with the interaction with the customer. The less fortunate case would be the lack of any interaction with a customer all together, resultingin a peculiar
 
situation of over development.
 An “Over development”, as I see it, happens when product features don’t match themajority use cases and no customer would be willing to pay for their development.Things that seem awfully cool to have, but don’t actually assist in the selling process.I’ve been involved in many corporate development projects. These were huge projects, with large groups of developers, all working for functionality defined by a singlecustomer. The past two years, I've been managing the development of a leading productfor the paper press industry. This product is an “off the shelf” reporting solution for theproduction process of a commercial printing house.The product tracks and accumulates data in any provided format. It produces a widerange of analyses and diagnostics, regarding the production line of a printing houseoperation. Although the two development scenarios may seem different, I consider them to bequite similar, with a slight variation: in the development of an “off the shelf” product,the customer is the sales department.
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