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DeepFocus_2013Outlook

DeepFocus_2013Outlook

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Published by DeepFocusNY

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Published by: DeepFocusNY on Jan 03, 2013
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06/12/2014

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2013 The Deep focus DigiTal & social MarkeTing ouTlook
 
Copyright ©2013 by Deep Focus, Inc. All rights reserved.The third-party content, trademarks and service marks contained herein are the property and responsibility o their respective owners.
 
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2013 The Deep focus DigiTal & social MarkeTing ouTlook
Foreword: Advancing Digital Marketing in 2013 .....................................5Foreword: The Year o Engaging Content ...............................................7Outlook ....................................................................................................81. Building Digital Reach.....................................................................92. Content & Social Creative in a Newseed World .........................113. Native Advertising vs. Display .....................................................124. Engagement .................................................................................135. The Newseed War ......................................................................156. Mobile First Marketing .................................................................177. Competing with User-Data Dominance ........................................188. Return o Brand Websites ............................................................199. Rise o Experiential & Digital Marketing .......................................2010. Gestural & Traditional Interaces ................................................2111. Facebook vs. YouTube in the Video War ....................................2312. Mobile Social & TV Second Screen ............................................2513. New Prominence o Social-Driven Email ....................................2714. Crossover Technologies .............................................................2815. Streaming Video & TV ................................................................29About Deep Focus ................................................................................30Contributors ..........................................................................................31
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