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 THE
 
OF HOME
BUSINESS SUCCESS
by Doug Firebaugh
Copyright ©2008 Doug Firebaugh Training International. All rights reserved.
 
T
he focus of Network Marketing hasalways been and generally alwayswill be converting people intocustomers or distributors. That is thethrust of most businesses — at leastgaining new customers. But today’scompanies that are acceleratingsales massively are not focused on just conversion, as many peopletoday are tired of “The Pitch”. Askanyone you know.They are looking for somethingMORE — Conversation. Peopletoday have been pitched, sold,recruited, called, pressured, hassled,manipulated, congregated, and havebecome totally frustrated with the oldways of communication from NetworkMarketers. People are tired of thepitch, and want THE PATH. Theywant a Conversation that leads themto NEW Ideas, New Possibilities,New Thinking, and New Solutions toproblems that no one else has takenthe time to give them.You be the one. You be the leader they are looking for and lead themwith words that guide and direct toValue and Solution — not justVolume and Selling. Look at thehighly successful companies today.They are playing by New Rules andadopting New Tactics. So should you.The new way to start the conversionprocess today is back off — and holda CONVERSATION — about theprospect, their challenges, your solutions, and how the two canintertwine. It can be online throughSocial Media Conversation, or it canbe offline and through face-to-face or voice-to-voice Conversation. Makeeach prospect the superstar of your conversation and make it about their wants and desires. Take them toplaces of possibility that they never thought possible through the NewMedia. If you do, you will be holdingmany more conversations with themas your partner.
 Today, it is NO Longer about justConversion, but Conversation
  
Copyright ©2008 Doug Firebaugh Training International. All rights reserved.
 
W
hat do people value in their life?Obviously family, faith, friends, securityand the like. But they also Value things thatImprove, Increase, Enlarge and Empower their life and lifestyle. People today haveso many more choices than they used to.Turn on the TV. Turn on the radio. Open upa magazine. Connect to the internet. Youwill find the eyes and mind inundated withmessages that are trying to sell them or get them to do something and createVolume and revenues for their company.Nothing wrong with that. But whichcompanies and home Businesses todayare rocking their bank accounts — whileothers are racking their brains — trying tofigure out what they are doing wrong?The companies and people that arefocused on bringing a message of Surprising VALUE to the consumer andpotential distributor are the ones that aresetting themselves apart from the crowd.They are bringing Value so powerful andso strong with their message and products,that it is unexpected and surprising theconsumers at the amount. Take
 AppleComputer 
, Take
Fast Company Magazine
.Take
Best Buy 
. Take
Dell Computer 
. All arefocusing on VALUE front and center, andthen volume second, if they have donetheir job. THAT is the New Rule for Success — and you. Focus on how YOUbring Surprising Value to people FIRST.Then focus on how your products andbusiness bring Value to the prospect.Include things that are not expected.Throw in an extra product. Give them afree e-book or download. Give them a half-off discount just as a surprise. Packageyour products in something special andmake it seem like they are opening a gift.Make your prospect’s jaw drop by thevalue they get — just by doing businesswith you and being connected with you.That is the New Rule for the FutureMillionaires in Network Marketing. Surprisethem with Unexpected great Value — andthey will spread that word to everyone theyknow.
It’s No Longer just about Building Volume — but SURPRISING VALUE
  
Copyright ©2008 Doug Firebaugh Training International. All rights reserved.
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