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Razoo Announces Record-Breaking Year for Charitable Giving

Razoo Announces Record-Breaking Year for Charitable Giving

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Published by: Crowdsourcing.org on Jan 04, 2013
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02/03/2013

 
January 04, 2013
Razoo Announces Record-Breaking Year forCharitable Giving
World-record breaking online fundraiser raises $16.3 million in 24-hours through Razoo
 
Company introduces real-time data visualization, expands operationsand hires key executives in 2012
 SAN FRANCISCO & WASHINGTON--(BUSINESS WIRE)--Razoo,  the fastest growing crowdfunding platform for causes, today announced2012 was its biggest year for charitable giving to date. Razoo raisedmore than $135 million dollars for 16,000 nonprofits across the countrysince inception with more than half raised in 2012.
Razoo’s localized approach to giving
has been a key success factor; itsindustry-leading Giving Days accountfor a large portion of the funds raised.Giving Days are 24-hour onlinefundraising competitions that combinegamification and deep socialinteraction to bring communities
together for local causes. In November, Razoo’s partnership with
GiveMN broke a world record by raising $16.3 million for Minnesotacharities in just 24 hours. 53,000 individuals contributed to the GivingDay and 4,300 nonprofits and schools received critical funding.
 
Razoo’s 2012 Giving Days included:
 
14 targeted communities nationwide
 
336 hours of continuous giving
 
$25 million dollars raised from over 96,000 unique donors
“Giving Days are effective ways to bring communities together and
highlight the great work that local nonprofits are doing. They create a
sense of urgency and the gamified elements make Giving Days fun,”said Lesley Mansford, CEO of Razoo. “Giving begins a
t home. Through
Razoo’s platform of localized giving we plan to exceed the number of Giving Days in 2013 with 8 already scheduled in the first quarter.”
In addition to breaking records in 2012, Razoo is also a pioneer in thecrowdfunding space by using sophisticated, real-time data visualizationto drive social change. Thisvideo of the world-record Giving Day in Minnesota displays hour-by-hour donation activity.This year also marked the inaugural nationwide#GivingTuesday 
 – 
a dayfollowing Black Friday and Cyber Monday devoted to giving back tothose in need. Razoo partnered with a power house of corporations andnonprofits as an official giving platform to launch this inspiring newmovement focused on philanthropy. The successful launch of #GivingTuesday resulted in a 50% increase in charitable giving throughRazoo compared to the same date in 2011.On #GivingTuesday, Razoo announced findings from its first annualsnapshot of giving survey conducted by Harris Interactive. As shown inthis infographic
,“Donating to Others” rank 
ed as number three following
“Being in Love” and “Hugging Their Children” as “feel good” activities
for the 2,000 American participants.

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