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Scoring

Scoring

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Published by DaniHasan

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Published by: DaniHasan on Jan 04, 2013
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02/05/2014

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Social Prospecng & Scoring
Idenfy Leads, Generate Demand and Target Inuencers on the Social Web
 
Social Prospecng & Scoring
A Disrupve Process to Idenfy Leads, Generate Demand andTarget Inuencers
August 2012
 
2
IntroductionSocial Prospecting & ScoringWhat to Score3 Steps to Begin Scoring & NurturingConclusionAbout Awareness, Inc.
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Scoring Matrixes
6
Social Scoring In Action
7
Social Prospecng & Scoring
Idenfy Leads, Generate Demand and Target Inuencers on the Social Web
 
Social Prospecng & Scoring
Idenfy Leads, Generate Demand and Target Inuencers on the Social Web
INTRODUCTION
Social marketing is about understanding the customers you have, and discovering the customers you don’t.
Marketers are challenged with identiying ROI because social marketing managementsofware has traditionally ocused on metrics such as ‘likes’, ans and comments without tying themto bottom line results. Marketers are thirsty or the ability to measure ROI and, up until today, they have not had an easy way to do it.With over 30 billion pieces o content shared on Facebook each month, Youube receiving morethan 2 billion viewers per day, and witter handling 1.6 billion search queries per month, morethan Bing and Yahoo combined, the potential or social marketing automation to accelerate userengagement and customer acquisition is proound.In order or brands to eectively track an ROI rom social marketing they need to be able toidentiy, store and rank prospects across all the major social networks based on scoring criteriathey dene. Tis set o capabilities includes 3 pieces that are critical to success: Social Prospecting,Social Proling, and Social Scoring.Using the methodology dened in this white paper, marketers will no longer rely on ‘one-size-ts-all’ third party scoring rules to identiy the best prospects or nurturing activities or inuencers totarget. Tis unique ability to customize and act upon social data lls a deep gap in CRM, MarketingAutomation or Email Marketing platorms such as Salesorce.com, Marketo, Eloqua, and SilverPop.Mining through millions o data points across all social networks is next to impossible or existingmarketing automation and CRM providers. Social Marketing Automation bridges the gap or thesemarketing applications by empowering marketers to grow the eectiveness o their systems whileavoiding all the social noise.Tis white paper denes the methodology or social prospecting and social scoring, making it easy or brands to implement these strategies in their businesses immediately.

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