Social Prospecng & Scoring
Idenfy Leads, Generate Demand and Target Inuencers on the Social Web
Social marketing is about understanding the customers you have, and discovering the customers you don’t.
Marketers are challenged with identiying ROI because social marketing managementsofware has traditionally ocused on metrics such as ‘likes’, ans and comments without tying themto bottom line results. Marketers are thirsty or the ability to measure ROI and, up until today, they have not had an easy way to do it.With over 30 billion pieces o content shared on Facebook each month, Youube receiving morethan 2 billion viewers per day, and witter handling 1.6 billion search queries per month, morethan Bing and Yahoo combined, the potential or social marketing automation to accelerate userengagement and customer acquisition is proound.In order or brands to eectively track an ROI rom social marketing they need to be able toidentiy, store and rank prospects across all the major social networks based on scoring criteriathey dene. Tis set o capabilities includes 3 pieces that are critical to success: Social Prospecting,Social Proling, and Social Scoring.Using the methodology dened in this white paper, marketers will no longer rely on ‘one-size-ts-all’ third party scoring rules to identiy the best prospects or nurturing activities or inuencers totarget. Tis unique ability to customize and act upon social data lls a deep gap in CRM, MarketingAutomation or Email Marketing platorms such as Salesorce.com, Marketo, Eloqua, and SilverPop.Mining through millions o data points across all social networks is next to impossible or existingmarketing automation and CRM providers. Social Marketing Automation bridges the gap or thesemarketing applications by empowering marketers to grow the eectiveness o their systems whileavoiding all the social noise.Tis white paper denes the methodology or social prospecting and social scoring, making it easy or brands to implement these strategies in their businesses immediately.