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The Israel Project's global language dictionary

The Israel Project's global language dictionary

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 The Israel Project’s 2009
GLOBAL LANGUAGEDICTIONARY
 
Property of The Israel Project. Not for distribution or publication. 2009.2
TABLE OF CONTENTS
PagePREFACE 3CHAPTER 1: 25 RULES FOR EFFECTIVE COMMUNICATION 4CHAPTER 2: A GLOSSARY OF WORDS THAT WORK 19CHAPTER 3: HOW TO TALK ABOUT PALESTINIAN SELF GOVERNMENT &PROSPERITY21CHAPTER 4: ISOLATING IRAN-BACKED HAMAS AS AN OBSTACLE TO PEACE 33CHAPTER 5: THE LANGUAGE OF TACKLING A NUCLEAR IRAN 39CHAPTER 6: GAZA: ISRAEL’S RIGHT TO SELF DEFENSE AND DEFENSIBLEBORDERS45CHAPTER 7: PEACE: THE CENTRAL MESSAGE 59CHAPTER 8: SETTLEMENTS 62CHAPTER 9: JERUSALEM 65CHAPTER 10: LOAN GUARANTEES & MILITARY AID 67CHAPTER 11: THE SECURITY FENCE & CHECKPOINTS 69CHAPTER 12: THE RIGHT OF RETURN = THE RIGHT OF CONFISCATION 75CHAPTER 13: THE UNITED NATIONS 80CHAPTER 14: TALKING ABOUT ARAB-ISRAELIS 83CHAPTER 15: TALKING ABOUT CHILDREN AND THE CULTURE OF HATE 84CHAPTER 16: LESSONS TO LEARN FROM PRESIDENT OBAMA’S LANGUAGE 87CHAPTER 17: TALKING TO THE AMERICAN LEFT 90CHAPTER 18: ISRAEL ON CAMPUS COMMUNICATIONS 99APPENDIX I: THE TOUGHEST QUESTIONS 103APPENDIX II: THE HAMAS COVENANT 107APPENDIX III: IMPORTANT FACTS 108APPENDIX IV: POSTERS THAT WORK 112
 
Property of The Israel Project. Not for distribution or publication. 2009.3
PREFACEA PERSONAL MESSAGE FROM THE AUTHOR 
I wrote my first Language Dictionary for The Israel Project in 2003. Since that time, Israel hashad three Prime Ministers, several stalled peace initiatives, found itself the victim of attack from itsnorthern and southern borders, and has suffered greatly in the court of public opinion.On the other hand, the daily suicide bombings have stopped, and Hamas & Hezbollah haveshown themselves to be the brutal terrorist organizations that Israel has warned about. The more thingschange, the more they stay the same.All of the material in this document is new or updated based on research conducted in 2008 and2009. Some of the language will be familiar; most of the
“Words That Work” 
boxes come from Israelirepresentatives and spokespeople. But, the polling, strategic recommendations and guidance are all basedon the current situation. I hope that advocates for Israel will benefit from the massive amount of work that went into the creation of this booklet. I also hope that this will be the last Israel Language DictionaryI ever have to craft.And remember, it’s not what you say that counts. It’s what people hear.Dr. Frank LuntzApril 2009
FROM THE ISRAEL PROJECT
On behalf of our board and team, we offer this guide to visionary leaders who are on the front lines of fighting the media war for Israel. We want you to succeed in winning the hearts and minds of the public.We know that when you achieve your mission that you are helping both Israel and our global Jewishfamily. Thus, we offer these words with our sincerest wishes for your every success. May your wordshelp bring peace and security to Israel and the Jewish people!Sincerely,Jennifer Laszlo MizrahiFounder & Presidentwww.theisraelproject.org

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