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Strategic

Strategic

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Published by DaniHasan

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Published by: DaniHasan on Jan 04, 2013
Copyright:Attribution Non-commercial

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08/05/2014

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Strategic Marketing Management
 
Dedication
This book is dedicated to the authors’ wives – Gillian and Rosie – and to Ben Gilliganfor their support while it was being written.
Acknowledgements
Our thanks go to Janice Nunn for all the effort that she put in to the preparation of themanuscript.

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