Lovely Professional University, Punjab

Course Code CSE422 Course Category Course Title BUSINESS ANALYTICS Courses with Placement focus Course Planner 14597::Robin Prakash Mathur Lectures 3.0 Tutorials Practicals Credits 0.0 0.0 3.0

TextBooks Sr No T-1 Title Fundamentals of Business Analytics Reference Books Sr No R-1 R-2 Other Reading Sr No OR-1 OR-2 OR-3 Journals articles as Compulsary reading (specific articles, complete reference) http://www.dashboardinsight.com/articles/new-concepts-in-business-intelligence/unstructured-data-101-practical-applications.aspx , http://www.webopedia.com/TERM/E/ERP.html , http://www.baldrige21.com/Baldrige%20Model.html , Title Data Mining: Concepts and Techniques Data Warehousing, Data Mining, & Olap Author Jiawei Han, Micheline Kamber, Jian Pei Alex Berson, Stephen Smith Edition 3rd 3rd Year 2011 Publisher Name Morgan Kaufmann Publishers Tata McGraw Hill, India Author R. N. Prasad, Semma Acharya Edition 1st Year 2011 Publisher Name Wiley

Relevant Websites Sr No RW-1 RW-2 RW-3 RW-4 RW-5 RW-6 (Web address) (only if relevant to the course) http://www.information-management.com/issues/20030201/6287-1.html http://queue.acm.org/detail.cfm?id=1103832 http://www.research.ibm.com/UIMA/UIMA%20Architecture%20Highlights.html http://www.dwreview.com/OLAP/Introduction_OLAP.html http://www.dwreview.com/DW_Overview.html Salient Features The problem with unstructured data semi structure data IBMs Unstructured Information Management Architecture (UIMA) About Online Analytical Processing About data warehouse

http://publib.boulder.ibm.com/infocenter/iisinfsv/v8r0/index.jsp? data quality topic=/com.ibm.swg.im.iis.productization.iisinfsv.overview.doc/topics/cisoiausingmonit or.html http://communication.howstuffworks.com/data-integration1.htm http://mike2.openmethodology.org/wiki/Data_Profiling_Concept data integration basics data profiling

RW-7 RW-8

RW-9 RW-10

http://technet.microsoft.com/en-us/library/ms173745.aspx http://technet.microsoft.com/en-us/library/ms173745.aspx

reporting services data mining basics

Audio Visual Aids Sr No AV-1 (AV aids) (only if relevant to the course) http://www.viennaadvantage.com/index.php? option=com_content&view=article&id=97&Itemid=148 Salient Features Fully open source ERP and CRM on the cloud demo video

Software/Equipments/Databases Sr No SW-1 SW-2 (S/E/D) (only if relevant to the course) http://download.101com.com/pub/TDWI/Files/BI%20Framework%202007-v5r.zip http://www.pentaho.com/ Salient Features BI Framework Business Analytics tool

LTP week distribution: (LTP Weeks) Weeks before MTE Weeks After MTE Spill Over 7 6 2

Detailed Plan For Lectures

Week Number Lecture Number Broad Topic(Sub Topic) Chapters/Sections of Text/reference books Other Readings, Lecture Description Relevant Websites, Audio Visual Aids, software and Virtual Labs Business enterpriseorganization, its function Baldridge Business ExcellenceFramework IT in business Learning Outcomes Pedagogical Tool Demonstration/ Case Study / Images / animation / ppt etc. Planned Lecture cum demonstrations Lecture cum demonstrations Lecture cum demonstrations Lecture cum demonstrations

Week 1

Lecture 1

Business view of IT applications (Core Business Processes) Business view of IT applications (Baldridge Business Excellence Framework) Business view of IT applications (Key purpose of using IT in Business) Business view of IT applications (Enterprise Applications) Types of Digital Data(Structured Data) Types of Digital Data (Unstructured Data)

T-1:chapter 1.1

core areas of organization model to represent business enterprise Application of IT in organization

Lecture 2

T-1:chapter 1.2

Lecture 3

T-1:chapter 1.3

Week 2

Lecture 4 Lecture 5

T-1:chapter 1.5 T-1:chapter 2.1 2.3 RW-1

terms like ERP and CRM enterprise application architecture Digital data and characteristics of structured data characteristics of unstructured data

different types of digital Lecture cum data demonstrations how to manage and store unstructured data Lecture cum demonstrations

Lecture 6

T-1:chapter 2.4

RW-3

Week 3

Lecture 7

Types of Digital Data(SemiStructured Data) Types of Digital Data(Difference between Semi-structured,structured and unstructured data)

T-1:chapter 2.5

RW-2

characteristics of semi structured data

how to manage and store semi structured data

Lecture cum demonstrations

Lecture 8

T-1:chapter 2.6

Difference between Difference between Lecture cum Semistructured,structure Semistructured,structur demonstrations d and unstructured datan ed and unstructured data RW-4 about OLAP and OLTP systems Advantages and disadvantages of OLTP and OLAP ROLAP, MOLAP,HOLAP role of OLAP tools advantages and challenges in systems Lecture cum demonstrations

Lecture 9 Week 4 Lecture 10

Introduction to OLTP and OLAP T-1:chapter 3.1 3.2 (Data Models of OLTP and OLAP) Introduction to OLTP and OLAP (Advantages and disadvantages of OLTP and OLAP) Introduction to OLTP and OLAP (Different OLAP Architectures) Introduction to OLTP and OLAP (Role of OLAP Tools in BI Architecture) Introduction to OLTP and OLAP (OLAP Operations on Multidimensional Data) Getting started with Business Intelligence(Using Analytical Information for Decision Support) Getting started with Business Intelligence(Definition and need of Business Intelligence) Getting started with Business Intelligence(Evolution of BI and Role of DSS, EIS, MIS and Digital Dashboards) Getting started with Business Intelligence(BI Value Chain) BI Definitions and Concepts(BI Component Framework) BI Definitions and Concepts(BI Users and Applications) BI Definitions and Concepts(BI roles and responsibilities) T-1:chapter 3.4

Advantages and Lecture cum disadvantages of OLTP demonstrations and OLAP multidimensional data ETL process Lecture cum demonstrations Lecture cum demonstrations Lecture cum demonstrations Lecture cum demonstrations Lecture cum demonstrations Lecture cum demonstrations

Lecture 11 Lecture 12

T-1:chapter 3.3 T-1:chapter 3.6

Week 5

Lecture 13

T-1:chapter 3.8

slice, dice, drill down operations Business intelligence

OLAP operations

Lecture 14

T-1:chapter 4.1

role of BI in decision making role of BI in decision making how DSS,EIS MIS helps in decision making

Lecture 15

T-1:chapter 4.2 4.3

Business intelligence

Week 6

Lecture 16

T-1:chapter 4.4 4.5

Role of DSS,EIS MIS

Lecture 17 Lecture 18 Week 7 Lecture 19

T-1:chapter 4.6 4.7

Transformation, storage, Transformation, delivery storage, delivery Test, Test, Live project 1 business layer,operational layer, implementation layer users of BI BI team members specialization in BI tools under business analytic terms like ROI,ROA,TCO,TVO technology solutions and business soltions responsibility of BI team members skill set of members tools names

Lecture cum demonstrations Lecture cum demonstrations Lecture cum demonstrations Lecture cum demonstrations Lecture cum demonstrations Lecture cum demonstrations

T-1:chapter 5.1

Lecture 20

T-1:chapter 5.2 T-1:chapter 5.3 T-1:chapter 5.6 T-1:chapter 5.8

Lecture 21

BI Definitions and Concepts(Skill of BI Professional) BI Definitions and Concepts (Popular BI Tools)

MID-TERM

Week 8

Lecture 22 Lecture 23 Lecture 24

Basics of Data Integration(Need for Data Warehouse) Basics of Data Integration (Datamarts and ODS) Basics of Data Integration(Ralph Kimballs Approach Vs. W.H. Inmons Approach)

T-1:chapter 6.1 T-1:chapter 6.3 6.4 T-1:chapter 6.5

RW-5 RW-7

definition of data warehouse data marts and ODS models for building warehouse ETL process

characteristics of warehouse

Lecture cum demonstrations

knowledge of datamarts Lecture cum and ODS demonstrations building strategy of warehouse stages of warehouse construction technologies of data integration Lecture cum demonstrations Lecture cum demonstrations Lecture cum demonstrations Lecture cum demonstrations Lecture cum demonstrations Lecture cum demonstrations

Week 9

Lecture 25 Lecture 26

Basics of Data Integration(Goals of T-1:chapter 6.6 6.8 Data Warehouse and ETL process) Basics of Data Integration(Data Integration and related Technologies) Basics of Data Integration(Data Quality and Data Profiling) Multidimensional Data Modeling (Data modeling basics and types of data model) Multidimensional Data Modeling (Data Modeling Techniques) Multidimensional Data Modeling (Fact Table,Dimension Table and typical dimensional models) Multidimensional Data Modeling (Dimensional Modeling Life Cycle) Measures, Metrics, KPIs and Performance Management (Measurement System Terminology) Measures, Metrics, KPIs and Performance Management(Role of Metrics, and Metrics Supply Chain) Measures, Metrics, KPIs and Performance Management(FactBased Decision Making and KIPS) Measures, Metrics, KPIs and Performance Management(KPI Usage in Companies and Origin of Business Metrics and KPIs) T-1:chapter 6.9 6.10 RW-8

schema integration and instance integration

Lecture 27 Week 10 Lecture 28

T-1:chapter 6.11 6.12 T-1:chapter 7.1 7.3

RW-6

data quality and profiling data integrity data models conceptual,logical , physical data model normalization techniques

Lecture 29 Lecture 30

T-1:chapter 7.4 T-1:chapter 7.5 to 7.7

normalization techniques facts,dimensions and models

star,snowflake and fact Lecture cum constellation demonstrations Lecture cum demonstrations Lecture cum demonstrations

Week 11

Lecture 31

T-1:chapter 7.8

phases of data modelling phases of data modelling data , measurement measure,indicators,metri terminology cs performance management role of metrics

Lecture 32

T-1:chapter 8.1 8.2

Lecture 33

T-1:chapter 8.3

Lecture cum demonstrations

Week 12

Lecture 34 Lecture 35 T-1:chapter 8.4

Test, Test, Live project 2 Fact Based Decision Making and KIPS KPI usages Fact Based Decision Making and KIPS KPI usages Lecture cum demonstrations Lecture cum demonstrations

T-1:chapter 8.5 8.6

Lecture 36

Basics of Enterprise Reporting (Report Standardization and Presentation Practices) Basics of Enterprise Reporting (Enterprise Reporting Characteristics in OLAP World)

T-1:chapter 9.1 9.2

Report Standardization

Presentation Practices and Report Standardization enterprising reporting

Lecture cum demonstrations Lecture cum demonstrations

T-1:chapter 9.3

enterprising reporting

Week 13

Lecture 37

Basics of Enterprise Reporting (Balanced Scorecard) Basics of Enterprise Reporting (Dashboards)

T-1:chapter 9.4 T-1:chapter 9.5 T-1:chapter 10.1 T-1:chapter 10.2 T-1:chapter 10.3 OR-2 OR-1

scorecard dashboard BI mobility cloud computing Future of BI

knowledge management

Lecture cum demonstrations

visualization technique Lecture cum demonstrations BI mobility concepts of cloud computing Lecture cum demonstrations Lecture cum demonstrations

Lecture 38

Future of Business Intelligence (Understanding BI and Mobility) Future of Business Intelligence(BI and Cloud Computing)

Lecture 39

Future of Business Intelligence (Business Intelligence for ERP Systems) Future of Business Intelligence (Social CRM and BI)

Future and trends of BI Lecture cum demonstrations Basics of CRM Lecture cum demonstrations

T-1:chapter 10.4

Basics of CRM

SPILL OVER
Week 14 Lecture 40 Lecture 41 R-1:chapter 9 R-1:chapter 10 RW-10 Outlier Detection Data Mining Trends Research Frontiers Data mining application about outlier and noise Lecture cum in data demonstrations future trends in data mining Lecture cum demonstrations

Scheme for CA:

Component Test, Test, Live project Frequency 2 Total :Out Of 3 Each Marks Total Marks 10 10 20 20

Details of Academic Task(s)

AT No. Objective Topic of the Academic Task Nature of Academic Task (group/individuals/field work Individual Individual Group Evaluation Mode Allottment / submission Week 4/6 9 / 11 5 / 12

Test 1 Test 1 Live project 1

Class test Class test 2 Live project on business analytics

Syllabus of class test 1 will be from week 1 to week 5 Syllabus of class test 2 will be from from week 7 to week 10 To hone up the decision making skills, increase practical knowledge of students about the given organization and its competitive scenario. The student can take any organization data and make analysis of that in tools like pentahoo, SPSS, MS Excel.

Written test Written test Live project