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Strawberry Zone

Strawberry Zone

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Published by Marzia Akther

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Published by: Marzia Akther on Jan 06, 2013
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Strawberry ZoneBusiness Plan on Strawberry FarmingSubmission letter23 June, 2011.
To,Department of Finance and Banking
University of Rajshahi
Rajshahi, Bangladesh.
Subject:
Submission of new business plan on
Strawberry farming.
 
Dear Sir,It is a matter of limitless pleasure for us to have the opportunity to submit our Group EBusiness plan on
Strawberry cultivation
as a part of our academic activities.We have put in our maximum team effort in this group assignment. We show ouuttermost gratitude for the opportunity you gave us to implement our creativity andanalytical thinking skills that will help us in building future career.We therefore would like to place this project plan to you for your kind consideration.Yours Sincerely, _________________________________  ______________________________ Marzia Akhter Unmesh Ray Himel(7674) (7633) _________________________________  ______________________________ Md. Rauful Islam Syed Shasuddha(7634) (7639)
 
 _________________________________  ______________________________ Siadur Rahaman (7642)
Contents TableExecutive summary
1
Introduction
1-2
The opportunities and threats
3-4
The product Description
4-5
Market Analysis
5-8
Industry analysis
8-9
Competition Analysis
9-10
Marketing plan
10-13
Management team
13
Manufacturing process
13-14
Pro forma of financial plan
14-17
Conclusion
18
Executive Summary:
Strawberry (Fragaria vesca) is an important fruit crop and its commercial production is possible in temperate and sub tropical areas of Bangladesh. The country’s weather provedsuitable for strawberry farming although this delicious fruit is normally produced incountries having cold weather, particularly in the West.A thorough market research, industry and competitor analysis has been done. We did themarket research through doing survey (sample size 50). We found the growth rate of market demand is 42.85%
Our target markets are
:
Super shops (upper class and upper middle class)
Fruit Market of Bannai and Gulshan
Fruit Market of Bogra and RajshahiWe are starting our business in 1.2 bigha land in the first year. From 1.2 bigha, we canget 2200 kg strawberries in a season. But for many reasons (natural calamity and
 
diseases) .it might happen that we lose some fruits. So we narrow down our target to1825 kg by which we can capture 4.25% share of the market.Our pricing strategy will be market penetration. We will charge a price which is lower than the market price. Our cost par kg is 125 taka, so even if we charge 500 tk, our profitmargin will be very high.Initial investment will need 1,291000 tk.5 partners will initially invest in the business180740 tk each and for the rest we will seek for loan (30%) with a yearly interestrate of 9.5% for 3 years.In the management team,2 partner will work in the field along with two more worker.Another 2 partner will be responsible for packaging. The rest 2 will be doing thedistribution and marketing along with 2 more worker under them and 1 van driver will beappointed for transportation.We will buy a land of 1.2 bigha in, Bogra.In the 3
rd
year we will go for expansion and for that we will take lease of 1 more bigha land for 3 years.
1. Introduction
Strawberry
(Fragaria vesca)
is an important fruit crop and its commercial production is possible in temperate and sub tropical areas of Bangladesh. The country’s weather provedsuitable for strawberry farming although this delicious fruit is normally produced incountries having cold weather, particularly in the West.
 
History of strawberry:Professor Dr. M Monzur Hossain is the pioneer of strawberry cultivation in Bangladesh.In the early 1990s, Dr Manzur was in Japan, having his PhD, when Quamruzzaman joined him in a one-year training session. After finishing of their training, they together  planned the cultivation of the strawberry in Bangladesh.In 1996 at the time of returning home, Manzur brought along eight varieties of saplingsand Quamruzzaman collected six varieties from Japan and America. But none of themsustained in Bangladeshi environment. But they do not give up.They started doing experiment on it and at last Manzur developed some new varietiesthrough tissue cultures at his Botany department’s Plant Breeding and Gene EngineeringLaboratory, while Quamruzzaman did the same in Natore. After five years of research, in2003, three varieties yielded encouraging results. Out of the three, the ‘RU-3? and‘Modern-3?
2. Opportunity
Current demand 55 tones par year, we grow half of the demand locally

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