diseases) .it might happen that we lose some fruits. So we narrow down our target to1825 kg by which we can capture 4.25% share of the market.Our pricing strategy will be market penetration. We will charge a price which is lower than the market price. Our cost par kg is 125 taka, so even if we charge 500 tk, our profitmargin will be very high.Initial investment will need 1,291000 tk.5 partners will initially invest in the business180740 tk each and for the rest we will seek for loan (30%) with a yearly interestrate of 9.5% for 3 years.In the management team,2 partner will work in the field along with two more worker.Another 2 partner will be responsible for packaging. The rest 2 will be doing thedistribution and marketing along with 2 more worker under them and 1 van driver will beappointed for transportation.We will buy a land of 1.2 bigha in, Bogra.In the 3
year we will go for expansion and for that we will take lease of 1 more bigha land for 3 years.
is an important fruit crop and its commercial production is possible in temperate and sub tropical areas of Bangladesh. The country’s weather provedsuitable for strawberry farming although this delicious fruit is normally produced incountries having cold weather, particularly in the West.
History of strawberry:Professor Dr. M Monzur Hossain is the pioneer of strawberry cultivation in Bangladesh.In the early 1990s, Dr Manzur was in Japan, having his PhD, when Quamruzzaman joined him in a one-year training session. After finishing of their training, they together planned the cultivation of the strawberry in Bangladesh.In 1996 at the time of returning home, Manzur brought along eight varieties of saplingsand Quamruzzaman collected six varieties from Japan and America. But none of themsustained in Bangladeshi environment. But they do not give up.They started doing experiment on it and at last Manzur developed some new varietiesthrough tissue cultures at his Botany department’s Plant Breeding and Gene EngineeringLaboratory, while Quamruzzaman did the same in Natore. After five years of research, in2003, three varieties yielded encouraging results. Out of the three, the ‘RU-3? and‘Modern-3?
Current demand 55 tones par year, we grow half of the demand locally