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Travel Trends Report 2013

Travel Trends Report 2013

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Published by TravelDailyNews

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Published by: TravelDailyNews on Jan 07, 2013
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ABTA Travel Trends Report 2013
2012 Market Overview 22013 Market Outlook 4Key Trends 20131.
Tailor-Made Holidays 62.
In Search of Adventure 63.
Value 64.
Package Vs DIY 75.
Luxury Return of the “Big Holiday” 76.
Train, Coach and Cruise 77.
Age Group Trends 78.
Space Tourism 8Observations from the FCO 92013 Domestic Outlook 11ABTA Destinations to Watch 2013
Brazil 12
Burma/Myanmar 12
Croatia 13
Ecuador 14
Ethiopia 14
Finland/Lapland 15
Greece 15
Morocco 16
New Zealand 17
Russia (Moscow) 17
Slovakia (Bratislava) 18
Spain 19
Tunisia 19
Turkey 20
USA 20FCO General Advice 22
2012 Market Overview
The holiday market held relatively steady in 2012 in the face of low consumer confidencelevels and little sign of economic recovery. According to the Office for National Statistics(ONS), to date in 2012 UK residents have made an estimated 50.3 million visits abroad,unchanged from 2011. Holiday visits are down 1% while those for other purposes haveincreased.The number of people taking package holidays has increased according to the findings of theABTA Consumer Trends Survey*. In 2012 nearly half (48%) of people who took a foreignholiday, booked it as a package, compared to 42% in 2011 and 37% in 2010. We believe thisincrease in packages can be attributed to people looking for greater value in the currenteconomic climate, increased recognition of the protection that packages offer and thegreater choice and flexibility of packages now available.The all-inclusive market performed well in 2012 as holidaymakers valued the control all-inclusive holidays offer over budgets and not having to worry about exchange rates. Theluxury end of the market also continued to perform healthily. The short-haul overseasmarket benefitted from the wet summer in the UK and a weaker Euro, with a noticeable risein late bookings to warm destinations towards the end of the summer.2012 was a momentous year for the UK with the Olympics and Diamond Jubilee. While itwas a wet summer, domestic tourism numbers held steady.One of the biggest travel stories of the year came early on in the shape of the CostaConcordia incident, although as discussed on p7, the incident appears to have had little longterm impact on cruise bookings. Early in the summer the economic crisis affecting theEurozone heightened, with rumours and questions arising over Greece and Spain’sremaining in the Euro, causing concern for many holidaymakers. While coverage initiallynegatively impacted bookings to Greece, over the course of the summer bookings rallied asholidaymakers recognised the good value on offer. Overall, ABTA is expecting bookings to bein line with 2011. Another big travel story of 2012 was Hurricane Sandy, while this causedwidespread damage and disruption, the impact on travel and holidaymakers was kept to aminimum through excellent crisis and disaster preparedness systems in Cuba and the USA.Consumers benefitted from increased financial protection from April 2012 as theGovernment extended the ATOL scheme to cover “Flight-Plus” holidays. There were anumber of travel business failures although overall ATOL failures were lower than inprevious years. It did, however, prove a challenging year for airlines with a dozen failingincluding Spanair and Malev. The failures heighlight the need for ATOL Reform to be furtherextended to include holidays sold by airlines.The most popular holiday destinations in 2012 were: Spain, Greece, USA, France, Cyprus,Italy and Turkey. Political unrest continued to affect bookings to Egypt, despite populartourist areas remaining unaffected, while elsewhere in North Africa visitor numbers were upfrom 2011 as stability returned to the region, particularly in Morocco and Tunisia.2012 also saw further increases to Air Passenger Duty in spite of an increasingly vocalcampaign against the tax by www.afairtaxonflying.org . In the summer 200,000 people wrote to their MPs calling for an independent economic assessment of the tax.

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