CHAPTER NUMBER 1:INTRODUCTION Super Asia is engaged in producing top order home appliances in South Asia.

Recognition of its achievements in quality products are manifested in the form of the ISO9002 certification. The success tale spread well over 25 years when Super Asia producedthe first washing machine of Pakistan. Later on Super Asia started producing room air coolers, gas and electric geysers. Keeping in view the requirements and purchasing power of all the segments of the society Super Asia has introduced different washing machinesto meet their demands. Super Asia has the honor to produce complete plastic bodywashing machine for the first time in Pakistan. Another hallmark in quality products isintroducing the double action washing technology through side and center Plaster. InPakistan Super Asia has not only introduced a large range of Room Air Coolers in plastic body, but in different sizes and values as well . Super Asia in order to maintain its superiority in producing public utility productshas introduced hot and cold, and only cold water dispenser. It was an instant success' dueto its design, effectiveness and affordable price amongst the consumers. Similarly thecomplete range of super Asia fans is of international standard. There are different sizes,colors in Ceiling, Pedestal, Bracket, Circu-matic and Exhaust Fans. Research based products of Super Asia enjoyed a sense of superiority over similar products in the openmarket. The objective is, however, to offer consumers products of international quality ataffordable price and this can be judge by the fact that they are being exported to SaudiArabia, Dubai, Bangla Desh, Sri Lanka and Myanmar from the last so many years, andtheir demand is growing day by day. The success story of Super Asia is due to itschairman Haji Mohammad Yousaf while Managing Director Haji Muhammad Afzallooks after the production aspects of the factory. He has a critical approach towards the products and their prices offered by their competitors. Haji Muhammad Ashraf, Chief Executive of Super Asia has played a leading rolein the marketing aspects of the products. He is fully aware of modern trends in theInternational Markets. It will not be out of place to mention the services of Mr. FaisalAfzal, Mr. Abdul Razaq, Mr. Sohail Yousaf and Mr. Umer Ashraf, that is looking after different departments of Super Asia. These four young fellows with their higher education and thriving on the experience of their seniors have produced excellent results.Apart from looking after the affairs of factory, chairman Haji Muhammad Yousaf isequally paying his attention towards religious affairs and social work. He has constructeda Mosque; Mian Muhammad Din Trust Hospital is another example, where free medicaltreatment is being provided to factory workers, and the needy of nearby localities. 1.1- History of Industry in world: History of Washing Machine Industry: A

ncient peoples cleaned their clothes by pounding them onrocks or rubbing them with abrasive sands; and washing the dirt away in local streams.Evidence of ancient washing soap was found at Sapo Hill in Rome, where the ashescontaining the fat of sacrificial animals was used as soap. The earliest washing "machine"was the scrub board invented in 1797. American, James King patented the first washingmachine to use a drum in 1851, the drum made King's machine resemble a modernmachine, however it was still hand powered. In 1858, Hamilton Smith patented the rotarywashing machine.In 1874, William Blackstone of Indiana built a birthday present for his wife. Itwas a machine which removed and washed away dirt from clothes. The first washingmachines designed for convenient use in the home.

History of Fans Industry: Fan history stretches back thousands of years. Since antiquity, fans have possessed a dual function a status symbol and a useful ornament. In the course of their development, fans have been made of a variety of materials and have included decorativeartwork. The simplest fans are leaves or flat objects, waved to produce a cooler atmosphere. These rigid or folding hand-held implements have been used for cooling, for air circulation, as a ceremonial device, and as a sartorial accessory throughout the worldfrom ancient times. They are still widely used.The earliest known fans are called 'screen fans' or 'fixed leaf fans'. These weremanipulated by hand to cool the body, to produce a breeze, and to ward off insects. Suchearly fans usually took the form of palm leaves. Some of the earliest known fans havecome from Egyptian tombs. Early Assyria and Egypt employed slaves and servants tomanipulate the fan. In Egyptian reliefs, fans were of the rigid type. Tutankhamen's tomb possessed gold fans with ostrich feathers, matching depictions on tomb walls. Long-handled, disk-shaped fans were carried by attendants in ancient times and were associatedwith regal and religious ceremonies. They had handles or sticks attached to a rigid leaf or to feathers. Plumage of birds was used in fans, such as those of the Egyptians and NativeAmerican Indians, which had both practical and ceremonial uses. History of Air Conditioner Industry: The idea of air conditioning started before a machine wascreated to produce the cooling effect desired. The first attempt at building an air conditioner was made by Dr. John Gorrie (1803-1855), an American physician, inApalachicola, Florida. During his practice there in the 1830s, Dr. Gorrie creating an icemaking machine that essentially blew air over a bucket of ice for cooling hospital roomsof patients suffering from malaria and yellow fever. A close ancestor to the modern air conditioner units was first made in 1902 by an American engineer by the name of WillisCarrier. The machine at that time was called "Apparatus for Treating Air" and was built for the Sackett-Wilhelms Lithographing and Publishing Co. in Brooklyn, New York.Chilled coils were used in the machine to cool air and lower humidity to 55%, althoughthe apparatus was made with enough precision that the humidity level desired wasadjustable.After the invention by Carrier, air conditioners

began to bloom. They first hit theindustrial buildings such as printing plants, textile mills, pharmaceutical manufacturers,and a few hospitals. The first air-conditioned home was that of Charles Gates, son of gambler John "Bet a Million" Gates, in Minneapolis in 1914. However, during the firstwave of their installation, Carrier's air conditioner units were large, expensive, anddangerous due to the toxic ammonia that was used as coolant. In 1922, Carrier had two breakthroughs - he replaced the ammonia with the benign coolant dielene and added acentral compressor to reduce the size of the unit. Today, air conditioners have been saidto be a partial cause for the changes in the South, and for most of us who haveexperienced its cooling benefits in times of searing heat waves, it is an invention that ishard to live without. History of Geyser Industry: In the 1870s, Englishmen, Maughan invented the first instant water heater. Little is known about Maughan's invention; however, his invention influenced thedesigns of Edwin Ruud.Edwin Ruud, a Norwegian mechanical engineer was theinventor of the automatic storage water heater in 1889. Ruud immigrated to Pittsburghwhere he pioneered the early development of both residential and commercial water heaters. History of Water Dispenser and Water Coolers Industry: The water fountain as we know it wasfirst invented in the early 1906 and is credited to two men Halsey Willard Taylor andLuther Haws. Haws patented the first drinking faucet in 1911. From those humble beginnings, when water coolers used large blocks of ice to chill the water, to the self-contained electric water cooler in 1938, there are now a plethora of models and types tofit every need. Although first "barrier-free" electric water cooler was invented in 1972 bythe Haws Corporation, it wasn't until the passage of the Americans with Disabilities Actin 1990 that these accessible water coolers came into their own.Bottled water dispensers have been around since before the middle of the 20thCentury. These units depend on gravity to provide the water in a free standing unit.Cooling units were added later. Today, many water coolers or dispensers include aheating element to provide hot water along with chilled water. Some are even offered indesigner colors and shapes to fit into any dcor. History of Microwave Oven Industry: The microwave oven did not come about as a result of someone trying to find a better, faster way to cook. During World War II, two scientistsinvented the magnetron, a tube that produces microwaves. Installing magnetrons inBritains radar system, the microwaves were able to spot Nazi warplanes on their way to bomb the British Isles. By accident, several years later, it was discovered thatmicrowaves also cook food. Called the Radar Range, the first microwave oven to go onthe market was roughly as large and heavy as a refrigerator.The idea of using microwave energy to cook food was accidentally discovered byPercy LeBaron Spencer of the Raytheon Company when he found that radar waves hadmelted a candy bar in his pocket. The first Raytheon commercial microwave oven wasthe 1161 Radarange, which was marketed in 1954. In 1967, Amana, a division of Raytheon, introduced its

domestic Radarange microwave oven, marking the beginning of the use of microwave ovens in home kitchens. Although sales were slow during the firstfew years, partially due to the ovens relatively expensive price tag, the concept of quick microwave cooking had arrived. In succeeding years, Litton and a number of other companies joined the countertop microwave oven market. By the end of 1971, the priceof countertop units began to decrease and their capabilities were expanded. 1.2- History of Industry in Pakistan: Home appliances are the necessities for living,without home appliances it is very difficult to spend our lives. It was the time when people did not have the washing machines, fans, air coolers, air conditioners, microwaveovens, water coolers and heaters but time makes the inventions and necessities make theinventions. Now at this time it is very difficult to spend the life without these appliances.A lot of companies are manufacturing these home appliances in the Pakistan like, Stylo,Toyo, Asia, Nasgas, Super Asia and a large number of local companies. Kitchen appliances were designed to make life easier when cooking and preparingfood. Since the mid-1800s, people have been thinking of new and innovative ways tostore food, cook food and clean up after eating food. Many of these ideas were goodenough to be used by a large number of people and they are still around today. Inventorsare still trying to make things easier by coming up with new products that do more things.Following is a few of the inventions that have stood the test of time and continue to beused by millions of Americans today. In Pakistan it was the 1970 after which the homeappliances are started to uses to make the home life easier. No doubt before 1970 homeappliances were used but only elite families were able to purchase cooking range, air conditioners and microwave oven. There were very minimum numbers of industries inPakistan before 1970, after which very rare people started to produce the appliances atlocal level. At the start, some people who start this business, take a start with only one product and slowly slowly start the production of other products. Most of the companieswere dealing only with one product like some with washing machines, some with fans,some with hot and cold coolers and geysers in Pakistan.But when the producers see that the forigner companies are capturing the marketand tke product line of these companies is large, the local companies decided to increase their product line. Pakistani companies start to produce the whole line of home appliancesin their companies and slowly slowly improve their image in the minds of the customers.There are few cities in Pakistan like Gujranwala, Lahore, Karachi and Gujrat which arefulfilling the demands of home applinces in the market of Pakistan. There are largenumber of industries producing the washing machines, spinners, cooking range and ovensin Gujranwala but in fan industry Gujrat is at the top. No doubt, the foreign companiesand Chinese products are the big threat for the local industry but still local companies arewinning the customer minds by providing the quality in the market. 1.3- History of Organization: It goes way back to 1968, when Mr. MianMuhammad Din, the founder of Super Asia, offered its first ever product, WashingMachine, with manufacturing facilities at a small scale to the local community of Gujranwala, city of Punjab. It was about to change the lifestyle of that generation andwas a struggle to

facilitate the end user with automated technology. He was visionary to predict the pattern of growth in Home Appliances Industry across Pakistan. It took morethan a decade of painstaking engineering work to build up the brand name, Super Asia,which had become the symbol of Quality, Durability, Innovation and Economy. Today, itis a conglomerate of companies with more than a dozen different products serving muchsectors of society. The success tale spread well over 25 years when Super Asia producedthe first washing machine of Pakistan. Later on Super Asia started producing room air coolers, gas and electric geysers. Super Asia in order to maintain its superiority in producing public utility products has introduced hot and cold, and only cold water dispenser. Similarly the complete range of super Asia fans is of international standard.There are different sizes, colors in Ceiling, Pedestal, Bracket, Circu-matic and ExhaustFans. Chronology of Events happened at Super Asia is as under: 1972: Super Asia produced its first ever Washing Machine in Pakistan

1981: Introduced Air Cooler in the market. 1985: Offered Geyser in the market. 1995: Introduced Water Dispensers in the marketplace. 2003: Motorcycles launched. 2003: Insulation sheet entry in the market. 2004: Air conditioner and Microwave Oven offered .2006: Automotive Parts presented in the market. 1.4- Information about the Organization: Every successful company andorganization defines its visions and mission and makes the strategies and rules to achievethese missions and visions. To achieve these visions and missions the organizations andcompanies have to fulfill the objectives so that the long term visions and missions can beachieved. Same like that Super Asia also have defined its vision and mission which arequoted here. VISION:

To be the market leader in every of our products,Nationally and regionally Our foremost aim is to think big, be the pace setter and modernizer. Since 1972, beingthe market leader in washing machines, we have concrete plans to replicate our best practices in every of our offerings, across the region. It is the VISION that everyemployee of the organization is clear about.

MISSION:

To win the utmost satisfaction, trust and loyaltyOf our valued customers Super Asia uses the best prevalent tools to win and maintain the satisfaction trustand loyalty of its valued customers. Quality, Delivery and Innovation are the coreelements of our philosophy. Stake holders at every level strive to maintain the status quoof the company, to deliver the best. Continues struggle with commitment is technique toaccomplish this MISSION. PRODUCTS: Super Asia offers a lot of home appliances for its valuable customers.Super Asia is a leading manufacturing company in Pakistan and is competing withforeign companies with its weapon of quality and customer satisfaction. Super Asia is the biggest home appliances producer in Gujranwala and offers leading home appliances.They offer with lot of home appliances which compete with all foreign products due to itsfine quality, standards and customer satisfaction. Following are the products which Super Asia offers in the home appliances products: Washing Machines with its large number of models

Best performance and electric economy with heavy-dutyelectric motors.Double strike bars for clean, bright and extraordinarywashing.Ideal portable washers for large, medium and small families.Maintains its performance even on low voltage.Save time & detergent while brilliant washing. Microwave Oven Defrost Setting.Painted Steel Cavity.Push Button Door.Painted steel cavity. Air Conditioner New Wall Mounted Series.Built to the highest international standards.Ensuring maximum efficiency, performance andreliability. Fans

of all types and with large number of modelsQuiet operation.Specially designed blades.Even air throw & Revolving grill. Room Air Coolers Ultra cool air and quite performance.For the first time in Pakistan introduce water proof pump.An efficient and energy saver cooling system. Water Dispensers New & easiest way to get hot & cold drinking water with water guard. New striking design.Low energy consumption.Easy to installAttractive low price.17 Electric Water Coolers

Complete plastic front.

Continue supply of cold water.

Seasonal effects and rust proof.

Completely tested.

SERVICES: To provide customer prompt, quality and reliable services at their doorstepSuper Asia has a largest after sales service network through out the country. To take careof customer appliances all services centers have latest tools, equipments and machineries.We take care of our customers by remaining in contact with them so that they should notface any type of problem.After sales services team consists of Engineers and highly qualified staff withgreat professional approach due to this reason customer feels confident, once their appliances being maintained. Super Asia after sale service also provides the facility tocustomers of lifting their units from residence to service center and delivering themwithin 48 hours. 1.5- ORGANIZATIONAL STRUCTURE: Super Asia is market leader inWashing Machine, Air Cooler and Geyser, till today, given the presence of numerouslocal and foreign brands in Pakistani Home Appliances Market. We stand for as top fivein Fan

industry and among the top ten manufactures of Motorcycles in Pakistan. Super Asia Spans following divisions: Home Appliances Division: