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Buy It, Try It, Rate It

Buy It, Try It, Rate It

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Published by Weber Shandwick

Weber Shandwick partnered with KRC Research to conduct Buy It, Try It, Rate It, an online survey conducted in September 2012 of 2,004 American adults who’d recently made one or more purchases of consumer electronics (CE) products like smartphones, tablets, cameras or TVs. This study delves into how they’re using reviews to make their buying decisions in an era where another consumer’s voice can be heard as loudly as an expert journalist’s.

Weber Shandwick partnered with KRC Research to conduct Buy It, Try It, Rate It, an online survey conducted in September 2012 of 2,004 American adults who’d recently made one or more purchases of consumer electronics (CE) products like smartphones, tablets, cameras or TVs. This study delves into how they’re using reviews to make their buying decisions in an era where another consumer’s voice can be heard as loudly as an expert journalist’s.

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Published by: Weber Shandwick on Jan 07, 2013
Copyright:Attribution Non-commercial

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09/17/2013

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