Description

It goes without saying, but your blog should always represent a cohesive part of your overall
business brand. This isn’t a matter of patching your logo onto the top of it. A brand is really the
whole presence you have online, going far beyond logos — your online brand is what you say, how
you say it, and the sensory presentation of it. Your logo, your colors, your layouts, your marketing
message, your copy voice, your social media profiles — all of this plays a role in your business
brand online. Make sure your blog is directly tied to that brand.