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BBDO/AOL Seven Shades of Mobile

BBDO/AOL Seven Shades of Mobile

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Published by Digital Lab
What really drives consumers to use certain branded mobile apps or websites?
That is one of the key questions that brands and marketers are clamoring to answer as they pull together their strategies for attacking the immense opportunity that mobile represents for reaching and engaging today’s and tomorrow’s consumers.
It’s also one of the key questions that drove BBDO and AOL to join forces to undertake an unprecedented research study to better understand consumer behavior around the alway on, always on you smartphone.
What really drives consumers to use certain branded mobile apps or websites?
That is one of the key questions that brands and marketers are clamoring to answer as they pull together their strategies for attacking the immense opportunity that mobile represents for reaching and engaging today’s and tomorrow’s consumers.
It’s also one of the key questions that drove BBDO and AOL to join forces to undertake an unprecedented research study to better understand consumer behavior around the alway on, always on you smartphone.

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Categories:Types, Research
Published by: Digital Lab on Jan 09, 2013
Copyright:Attribution Non-commercial

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02/20/2014

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Seven Shadesof Mobile
 
3As soon as the alarm goes o5Mobile by numbers7Perormance problem!9What gives11Our study 13Mobile isn’t mobile14Seven Shades o Mobile16Accomplish17Socialize18Prepare19Me Time20Shop21Sel-Express22Discover25App-lications o the Seven Shades28Dierent paths to one mobile experience31It’s all about Me Time33Are we scoring in Me Time?35A new approach
 
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Ellenna Tsapean added this note
Interesting! Quite interesting!
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