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The Blogosphere as vehicle of media convergence.

The Blogosphere as vehicle of media convergence.

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Published by Elijah N. James
Journalism scholarship examining the various different levels of stratification within the Blogosphere; cultural, commercial and political discourse.
Journalism scholarship examining the various different levels of stratification within the Blogosphere; cultural, commercial and political discourse.

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Categories:Types, Research
Published by: Elijah N. James on Jan 09, 2013
Copyright:Attribution Non-commercial

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07/01/2013

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The raising of the level of stratification of cultural, commercial and politicaldiscourse within the Blogosphere
The Blogosphere as vehicle of media convergence
Elijah N. James, @00237656{Salford University}
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Contents
I.Introduction: definitionsi. Media convergence & the Blogosphere (p. 3)II.The three arenas: society, culture & the political economyi.Society (p. 3 4)ii.Culture (p. 4 5)iii.Political economy (p. 5 – 6)III.The fourth estate: from political economy to totalizing hegemonyi.Fragmented hegemony (p. 6 7)ii.Totalizing hegemony (p. 7)IV.The marketi.Nodes/terminals (p. 7 8)ii.Market as zonal (p. 8 9)iii.Crowdsourcing (p. 9)V.Conclusions, pp. 9 11.References, pp. 11; 12.
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I. Introduction: Definitions
 Media Convergence
&
The Blogosphere
Hierarchies do not find any mode of expression in technology-enabled networkedsocieties. Professional journalism within the context of the convergence concept comestogether from all strands within the networked society (Mudhai, 2011, p.677). The mostappropriate media for use in the conveyance of the journalistic story come together in thenew convergence horizon. Filak & Quinn describe convergence journalism as: “ … whattakes place in the newsroom as editorial staff members work together to produce multipleproducts for multiple platforms to reach a mass audience with interactive content, often on a24/7 timescale” (2005, p.4). They go on to describe convergence journalism as: “arevolutionary and evolutionary form of journalism that is emerging in many parts of theworld [and] varies from country to country and from culture to culture both within countriesand individual companies” (Ibid., p.3).Certain aspects of reporting can change the outcome of political elections and highlightthe drama of historical moments and the coverage of news on the Internet not only adds tothese elements but enhances them. Beckett states that: “networked journalism has arrived …[in the form of] … a remarkable combination of online and mainstream, professional andcitizen media … news media that has audience interactivity, participation and connectivity.” –Beckett, 2010, p.1. The entire world practice of journalism, the crucial arena for free speech,seems to move more and more towards the environment of the digital media landscape andconverged technologies horizon, and networking shows how modes of operation likeWikiLeaks depend on this progressive state of affairs (Mudhai, 2011, p.676).A blog – the portmanteau of the term weblog – forms part of a discussion as aninformational site published on the World Wide Web and consists of discrete entries, or posts,typically displayed in reverse chronological order, meaning, the most recent post appears first(Blood, 2000). The blogosphere comprises all blogs and their interconnections. The termimplies that blogs exist together as a connected community, or as a collection of connectedcommunities, or as a social network in which everyday authors can publish their opinions.The blogosphere affects aspects of media convergence spanning across three areas: i)society; ii) culture; iii) the broad political economy.
II. The Three Arenas:
Society, Culture, & The Political Economy
Society
In the language of media convergence, the blogosphere brings together dissidentvoices from disparate nodal points to create plurality, especially in a closed society whereinformation control operates as a totality. Society, currently, moves according to how
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