Trends in Mobile 

Tools & Applications 
for Libraries

Megan Fox
Megan Fox
Simmons College
fox@simmons.edu

Slides and Links will be available at:
web.simmons.edu/~fox/mobile
1
 Agenda

1. The Mobile Market
2. Today’s Devices 
3. The Mobile / Transcoded Web
4 Mobile Content and Multimedia
4. Mobile Content and Multimedia
5. Mobile Search
6. SMS/Texting 
7. What’s Next?
The Mobile Market
The Mobile Market
 The Mobile Market

*Smartphones include devices running Windows, Symbian, RIM or Apple operating systems
 Today’s Devices

Samsung 
B5200
Treo 750
Treo 750 Blackberry Curve
Blackberry Curve

Samsung  Samsung 
LG OZ Kindle Ultra Q
 Today’s Devices
Apple’s iPhone

Apple’s iPod
A l ’ iP d
Touch
 Today’s Devices
Nokia N810 
Nokia N95

Nokia N96
 Today’s Devices
Verizon 
Voyager 

Samsung 
Samsung Samsung 
Samsung
Instinct Glyde
 Today’s Devices

Readius eReader 
 Today’s Devices

Sony Playstation 
Portable

m300
Today’s Devices
Ebook Readers
Today’s Devices
Ebook Readers
 Today’s Devices
Sub Notebooks
Mini Notebooks
UMPC: ultra mobile personal computers
ULCPC: ultra low cost pc
EEE
MID: mobile internet device (no “operating system”; just web 
browser)

Samsung 
Ultra Q1/2 Asus EEE HTC Shift
 Today’s Devices
In Development: devices running Google’s 
“open” software operating system Android
p p g y

HTC’s Dream 
(development)
 MultiModal Interaction
• Photo/Picture
• Spoken (Interactive Voice Response)
Spoken (Interacti e Voice Response)
• Location Based (Point and Click)
•Gesture
Gesture
Gesture Interactions
Visual Access
Visual Access
Visual Access
Visual Access
Spoken/Voice Interactions
Spoken/Voice Search

Utterz: Be Herd
Audio Interactions

K‐NBF device
Location Interactions
Mobile Web
 Mobile Web
m.*
mobile.*
wap.*
*.mobi
pda.*
d *
avantgo.*
iphone *
iphone.
wml.*
wireless.*
xhtml.*
*/mobile/
*/iphone/
*/wireless/
 The Transcoded Web

http://www.google.com/gwt/n           http://www.skweezer.net
The Transcoded Web
Transcoding Cool Tools
Mobile Web Software
Mobile Web Software
Mobile Web Software
Mobile Web Software
Mobile Web Software
Mobile Web Content
Mobile Web Content

S
Supercharged
h d with
ith all
ll the
th answers; NYT F
Feb
b 15
15, 2007
What was the first wild-card team to win a Super Bowl?
Who was Nixon’s running mate when he lost to Kennedy?
What was the best Broadway musical in 1995?
Mobile Web Content
Mobile Web Content
 Mobile Web Content

This edition of The New Oxford American Dictionary also includes

a lexicographical first--a portable version of the entire dictionary
that can be downloaded to your PDA or smartphone! Have the
y of The New Oxford American Dictionary
authority y at y
your
fingertips, wherever you are. Keep the print edition by your favorite
reading chair and download the portable version to your phone or
PDA, and you'll never be at a loss for words.
Mobile Web Content
Mobile Web Content
Mobile Web Content
Mobile Web Content
Mobile Web Content
Mobile Web Content
Mobile Web Content

http://www.bsu.edu/libraries/mobile/
Mobile Web Content
Mobile Web Content
Mobile Web Content
“Mobilizing” Other Content
Mobile Web Content: Multimedia
Mobile Web Content: Multimedia
Mobile Web Content: Multimedia
Mobile Web Content: Multimedia
Mobile Web Content: Multimedia
 Mobile Web Content: Multimedia

How d
H do I use A
Audiobooks
di b k ffrom N
Nett
Library with Pocket Tunes?
http://www.normsoft.com/kb/article.php?id=132

How do I use Overdrive with Pocket

Tunes?
http://www normsoft com/kb/idx/0/133/article/
http://www.normsoft.com/kb/idx/0/133/article/
Mobile Web Content: Multimedia
Mobile Web Content: Multimedia
Mobile Web Content: Multimedia

Museum411
Mobile Search
 Today’s Agenda
• Types of Search Tools
• Major Players: Specific Engines and Tools
M j Pl S ifi E i dT l
g g
• Harnessing the Mobile Advantages
• Photo/Picture Mobile Search
• Spoken Mobile Search
Spoken Mobile Search
• Location Based Search
• S i l A i d (R
Social Assisted (Recommended) Search
d d) S h
• Discovery (Drill Down, No Typing)
• Text/SMS “Search”
 The State of Mobile Search
• 44% of 16 to 24 year olds using internet via mobile in last 6 
months (Sony Ericsson, Feb 08)
• 46 million wireless subscribers used mobile search in 2007. 
The majority of these people bypassed the browser and used 
things like SMS (Nielsen Mobile, Jan 08)
things like SMS  (Nielsen Mobile Jan 08)
• Local listings were the leading search objective in terms of 
users, followed by information such as sports scores, news or 
weather, and mobile content. (Nielsen Mobile, Jan 08)
• iPhone users responsible for 50 times the traffic in mobile 
search of any rival handset 95% use mobile web even
search of any rival handset.  95% use mobile web, even 
though 30% never did on their previous device (Google, Feb 08)
• 85% of iPhone users accessed news and information on 
%
their device during Jan 08, compared to 58% of other smart 
phone users (M:Metrics, Feb 08)
 Mobile Search Characteristics
1. Local search (locations Content :
of bars,, hotels,, ATMs):
) E-mail: 44%
41% Ring Tone Downloads: 35%
Weather: 34%
2. Information search News: 29%
(stock quotes, sports Sports: 25%
scores, prices, flight info): Local Search: 24%
Game Downloads: 21%
31%
T
Travell IInformation:
f ti 19%
3. Rich content search Wallpaper Downloads: 16%
(ringtones, mp3s, pictures, Directory Assistance: 15%
Financial Information: 10%
games): 28% Pay Bills: 10%
Shopping: 6%

mInfo Jan 2007 comScore Jan 2007

 Types of Search Tools

• On Deck (carrier search button on 
(
“desktop”; on device portal)

• Off Deck (open browser, go to search 
engine)
g )

• Applications (download or comes 
pp (
preloaded with separate Google or 
Yahoo etc piece of search software)
Yahoo etc piece of search software)
Types of Search Tools
 The Traditional Players
m.yahoo.com
www.google.com/m m.live.com
The Traditional Players
The Traditional Players
 Yahoo Mobile Search

http://searchengineland.com/ has a great overview
Google Mobile
Live Mobile
Ask Mobile
m.ask.com
4INFO
Medio
Mobile Meta­Search/Federated
Photo Mobile Search
Photo Mobile Search
Spoken/Voice Search
Spoken/Voice Search
Spoken/Voice Search
 Location Based Search

According to a new report from ABI Research, LBS revenue is forecast to reach
an annual global total of $13.3 billion by 2013, up from an estimated $515
million during 2007.
Location Based Search
Location Based Search
Location Based Search
Mobile Directory/Discovery

http://find.mobi/
Discovery/Browse Search
Discovery/Browse Search
Discovery/Browse Search
Social Search

StumbleUpon
 Hybrid Search

Discovery,  Social Mobile Search
 Hybrid Search

Discovery/Video Mobile Search
 Hybrid Search

Discovery/Local Mobile Search
 Hybrid Search

Implicit Mobile Search, Spoken Interactions
 Hybrid Search

Directory/Meta Mobile Search
Visual Results
SMS/Texting

Google Text: 466453
Yahoo Text: 92466
Live Text: 95483
SMS/Texting
SMS/Texting
SMS/Texting
 Hybrid Search

SMS,  Social Mobile Search
SMS/Texting
SMS/Texting
SMS/Texting
SMS/Texting
SMS/Texting
 Mobile Search Recap
• Major Players (one search; answers)
• Mobile Distinctions
• Photo/Picture Mobile Search
Photo/Picture Mobile Search
• Spoken Mobile Search
• L ti B d S
Location Based Search (local)
h (l l)
• Social Assisted (Recommended) Search
• Discovery (Drill Down, Vertical)
• y /
Hybrids/Multimodal

• Text/SMS “Search”
Communicating with Mobile Users
Communicating with Mobile Users

Altarama: http://www.altarama.com.au/refxsms.htm
Communicating with Mobile Users
Communicating with Mobile Users
Communicating with Mobile Users
Communicating with Mobile Users
 Other Mobile Tools

Q
Quick Ping / Microblogging / Status Updating
g/ gg g / p g

•Twitter
•Dodgeball
•Jaiku
Other Mobile Tools
Other Mobile Tools
What’s next?!?
What’s next?!?
What’s next?!?
What’s next?!?
What’s next?!?
What’s next?!?
What’s next?!?
What’s next?!?
What’s next?!?
What’s next?!?
Staying Updated
Trends in Mobile 
Tools & Applications 
for Libraries

Megan Fox
Megan Fox
Simmons College
fox@simmons.edu

Slides and Links will be available at:
web.simmons.edu/~fox/mobile
130