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Graham Huggan-The Postcolonial Exotic Marketing the Margins(2001)

Graham Huggan-The Postcolonial Exotic Marketing the Margins(2001)

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Published by: Egbert Alejandro Martina on Jan 10, 2013
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06/06/2013

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The Postcolonial Exotic
Travel writing, it has been said, helped produce the rest of the world for aWestern audience. Could the same be said more recently of 
 postcolonial
writing?In
The Postcolonial Exotic,
Graham Huggan examines some of theprocesses by which value is attributed to postcolonial works within theircultural field. Using varied methods of analysis, Huggan discusses both theexoticist discourses that run through postcolonial studies and the meansby which postcolonial products are marketed and domesticated forWestern consumption.Global in scope, the book takes in everything from: the latest ‘Indo-chic’ to the history of the Heinemann African Writersseries;the celebrity stakes of the Booker Prize to those of the US academicstar system;Canadian multicultural anthologies to Australian ‘tourist novels’.This timely and challenging volume points to the urgent need for a morecarefully grounded understanding of the processes of production,dissemination and consumption that have surrounded the rapiddevelopment of the postcolonial field.
Graham Huggan
is Professor of English at the University of Munich. Hispublications include
Territorial Disputes: Maps and Mapping Strategies inContemporary Canadian and Australian Fiction
(1994), and
Peter Carey
(1996). 

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