Read without ads and support Scribd by becoming a Scribd Premium Reader.
See Premium Plans
 
A DYNAMICMAPPINGOF THE UK’S CREATIVE INDUSTRIES
 
Hasan Bakhshi, Aan Freeman and Peter HiggsThis version January 2013
 
About Nesta
Nesta is the UK’s innovation oundation. We help people and organisations bringgreat ideas to lie. We do this by providing investments and grants and mobilisingresearch, networks and skills.We are an independent charity and our work is enabled by an endowment romthe National Lottery.
Nesta Operating Company is a registered charity in England and Wales with company number 7706036 andcharity number 1144091. Registered as a charity in Scotland number SC042833. Registered oce: 1 Plough Place,London, EC4A 1DE
 .nesta.org.uk © Nesta 2013.
 
3 
A DYNAMIC MAPPING OF THE UK’S CREATIVE INDUSTRIES
ExECUTIVE SUMMARY
This paper argues that, despite its strengths, the UK Department o Culture, Media andSport (DCMS) classication o the creative industries contains inconsistencies which needto be addressed to make it ully t or purpose. It presents an improved methodologywhich retains the strengths o the DCMS’s approach while addressing its deciencies. Weocus on
creative intensity 
: the proportion o total employment within an industry that isengaged in creative occupations.Our analysis brings to light inconsistencies that undermine the strengths o the DCMSdenition as a
de acto
world standard, and will detract rom the understanding which ithas brought to the study o the creative economy, above all under conditions o structuraleconomic change, such as digitisation.Using the list o occupations which DCMS treats as ‘creative’, the intensity o the industriesit denes as creative alls within a narrow range – with only minor exceptions – thatis on average over 25 times greater than in the rest o the economy. This is a deningcharacteristic o such industries. However, DCMS’s choice o industries excludes importantcodes with high creative intensity that account or large amounts o employment.In addition, DCMS’s choice o occupations is itsel open to question, because the criteriaby which they are classied as ‘creative’ are not clear. We propose a rigorous method ordetermining which occupations are creative, scoring all occupations against a ‘grid’ o vetheoretically grounded criteria. The grid score o those occupations that DCMS considersas creative also lies in a range signicantly above the grid scores o other, non-creativeoccupations. However, as with its choice o industries, DCMS’s choice o occupationsexcludes codes that account or signicant employment and which, on the strength o arigorous classication, should be included. It also includes a small minority o codes whichshould be excluded.We then propose a ully consistent classication by using these occupations to identiy,on grounds o creative intensity, those industries that appear inappropriately included andexcluded in the DCMS industrial classication (our ‘baseline’). We conduct a sensitivityanalysis to show that this classication lays the basis or a robust and consistent selectiono industry codes. This accords with the reality, which should be squarely aced, thatuncertainty is a dening eature o emergent areas subject to persistent structural changelike the creative industries, and should be dealt with in a systematic way.Our baseline classication suggests that the DCMS inappropriately excludes a large (andgrowing) sotware-related segment o the creative industries. We argue that signicantnumbers o new digital creative businesses in act reside within this segment, refectingan increasingly tight interconnection between content production and its digital interace.Our baseline estimates suggest that in its 2011 Statistical Release, the DCMS understatedthe size o creative employment in the UK by 997,500 o which 460,000 alls within thecreative industries and 537,500 outside the creative industries.Our estimates, like the DCMS’s latest published estimates, are computed using the ONS’sSOC2000 classication o occupations. In 2013, the DCMS will adopt the Oce orNational Statistics’ new SOC2010 classication which, in general, permits an improved
Search
Search History:
Searching...
Result 00 of 00
00 results for result for
  • p.
    • Notes
    Load more