Professional Documents
Culture Documents
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Digital Signage must create benefit.
Used by companies
Business Rules!
Increase revenue, decrease costs
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Four basic business models for DS applications.
Digital Signage
Business Models
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Four basic business models for DS applications.
Digital Signage
Business Models
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Key success factor for DS: advertising value chain.
Target Groups
HW-/SW-/Solution Network
Location Owners
Providers Operators
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The advertising value chain structures the conference.
Target Groups
HW-/SW-/Solution Network
Location Owners
Providers Operators
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