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2013 Meetings Forecast AMEX

2013 Meetings Forecast AMEX

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07/18/2014

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2013 MEETINGS FORECAST BY AMERICAN EXPRESS MEETINGS & EVENTS 1
2013 Meetings Forecast
 
2 2013 MEETINGS FORECAST BY AMERICAN EXPRESS MEETINGS & EVENTS
Executive Summary
 3
This report contains con
dential and proprietary information of American Express Travel Related Services Company, Inc. (“American Express”), and may not becopied, reproduced, modi
ed, distributed, transferred or disclosed in whole or in part to any third parties without the prior written consent of American Express.The information contained in this report is prepared from sources and data which we believe to be reliable, but we make no representation as to its accuracy orcompleteness and we assume neither responsibility nor liability for any damages of any type resulting from any errors or omissions. The report is provided solelyfor informational purposes and is not to be construed as providing advice, recommendations, endorsements, representations or warranties of any kind whatsoever.Opinions and analysis contained in this report represent the opinions and analysis of American Express Meetings & Events and do not represent the opinions oranalysis of the American Express Company or any of its a
liates, subsidiaries or divisions (including, without limitation, American Express Business Travel).
c
Contents
 
2013 MEETINGS FORECAST BY AMERICAN EXPRESS MEETINGS & EVENTS 3
Dear Reader,We are pleased to present our secondannual forecast for the Meetings & Eventsindustry. We believe that meetings andevents continue to be critical elementsof business strategy for revenue growthand change management, through theirability to make invaluable interpersonalconnections and heighten collaborationand information sharing amongstattendees, whether employees, clientsor prospects. This year has been asuccessful year for us and our clients, aswe delivered exceptional experiences,e
ective meetings solutions, and helpedour clients execute on their businessobjectives. In 2013, at American ExpressMeetings & Events we will continue toexpand our capabilities supporting thedi
erentiation we have established inthe market place as the leading meetingsmanagement company in the world. Ourfocus will continue to be on providingcustomized world class solutions toassist our clients in maximizing theresults of their meetings investments.2012 brought optimism back to themeetings and events industry as com-panies began to grow their meetingsprograms again and bring back criticalbusiness events that were put on holdduring the recession. Looking ahead to2013, the desire to grow meetingprograms remains, but the uncertaintyof the global economy, and the
nancialsituation in the European Union inparticular, is forcing meeting plannersaround the world toproceed with caution.For this forecast, we surveyed meetingprofessionals and leading hotel suppliersglobally, as well as looked to our ownclients’ activity. That informationcombined with follow-up interviewsand third-party data informed thisforecast.Across every region, meeting plannerspoint to budget challenges and theassociated shift to more local meetingsas the top trends influencing theirprograms. Until companies can com-fortably predict which direction theeconomy and their overall business isheaded, they will likely trim their sailsrather than risk over committing ontheir meeting spend as many rememberthe high cost of event cancellationsduring the last economic downturn. Weexpect to see companies who mightotherwise grow their meetings programby 20% instead choose to grow by 10%,and companies who in other yearswould leave their budgets unchangedchoose to reduce their spend by a fewpercentage points.Although the meetings activity forecastvaries by region, the range is quite small.Meetings industry growth will be ledby companies in Asia Pacific with anaverage 6.6% increase in meetings
Executive Summary
Issa JouanehGlobal Vice PresidentAmerican ExpressMeetings & Events
“Proceeding with Caution

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