or devices, including video game systems and mobile phones, can beused in new ways to serve people by helping them address their chronicconditions such as diabetes, heart disease and obesity.Details of the challenge and a submission form can be found atwww.ceshealth.com.Ideas are being accepted through April 8, with thewinning submission earning a $60,000 prize.
“We believe this groundbreaking challenge will inspire new ideas and
concepts that could serve as breakthrough solutions to improving
people’s health and the health care system,” said Gail
Boudreaux, CEOof UnitedHealthcare, a UnitedHealth Group (NYSE: UNH) company.
“By engaging people from around the globe, we will be able to identify
new thinking that focuses on solutions that promote health, prevent
disease and improve medical care.”
This contest is the latest in a series of open innovation challenges thatUnitedHealth Group and its various businesses have launched since mid-2012. These challenges have generated an array of unique ideas andconcepts for implementation.
can come from anywhere, including from people
outside the health system,” said Boudreaux. “The world’s largest
consumer technology trade show is an ideal venue to launch this uniqueopportunity for people worldwide to think creatively and help drivehealth