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Fresh Tilled Soilwww.freshtilledsoil.comBy: Timothy LupoPress Releases, SEO and the Real Estate Game
First off, you may be thinking to yourself what does real estate have to do with a press releaseand SEO (search engine optimization)? Well nothing… if you’re thinking in terms of theexpensive/inexpensive house you may be looking to purchase (depending on how the currenteconomy is treating you). In this situation “real estate” is actually a buzz word meaning: howmuch space you have to work with. In the world of web design, designers have only so muchpage space and they need to use utilize every inch of space to get the most bang for their buck.Creating a press release is no different; the rules are the same: you have to use your spacewisely.Now, let us assume you have the standard one page press release to write…great, what do youdo to make it the best press release you have ever written (or at least one that gains substantialreader visibility)? First, you have to answer the same boring, basic questions: who is your audience/who are you trying to reach, which is essentially the purpose for your press release.Even though these questions may not be particularly fun to answer, they are essential. After youhave answered these questions it’s time to get creative and deliver a fully captivating, highlyvisible, content driving, SEO optimized, all encompassing press release (I hope that got your attention).Think of a press release as a mini-webpage…and design it like one. Remember to use your “real estate” space intelligently. Use formatting such as
bold
,
italics
and bullet points to createan easy-to-follow/read, SEO optimized document. It’s also a good idea to embed specificgraphics or videos as well, which are a great way to visually depict what you are trying to say.Sometimes pictures are better forms of communication than words and will definitely keep your readers interested. Adding links to specific key words will also be very helpful. This will not onlyallow your press release to rank well for the specific key words you used, but it will help your press release serve as a gateway…a gateway to drive traffic to various landing pages (with thesame keywords) that you want to optimize for. It’s really about using these tools within your press release to strategically get the most out of the press release as you can.Hopefully by starting to view press releases in this way, you will be able to better utilize them inyour SEO and marketing efforts. There are many other tactics that can be used and addressed,but this post was meant to simply highlight a few creative strategies to get you thinking aboutpress releases in a new light. Take this knowledge and put it to good use.Ready…Set…Go (Write Your Press Release)!
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