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Pepsi Gravitational Field

Pepsi Gravitational Field

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|Views: 1,504|Likes:
Published by The Crazed Geek
"Haha. Ive created a new account just to post this:
I have a funny story, which I probably should not share at all with Reddit, or really anyone. I work freelance 'in the industry', and one of my clients did some of the Pepsi spots which are on air.
During the initial treatment, the advertising agency which won the Pepsi contract for the re-design sent over the design guidelines and a presentation on the design process of the new logo.
I happened to be able to overhear a conversation regarding the new logo, and actually had to interrupt because ive never heard a discussion over anything so ludicrous in my life.
I happened to nab a copy of the PDF, and have to share it. It really hammers in the stereotype of Advertising in general, and the complete idiocy that goes in to marketing. I really suggest reading till the end. It just gets better and better.
Thus I present to Reddit: THE PEPSI GRAVITATIONAL FIELD:"

http://www.reddit.com/r/funny/comments/7w0i2/pepsi_logo_a_response/c07k9l7
"Haha. Ive created a new account just to post this:
I have a funny story, which I probably should not share at all with Reddit, or really anyone. I work freelance 'in the industry', and one of my clients did some of the Pepsi spots which are on air.
During the initial treatment, the advertising agency which won the Pepsi contract for the re-design sent over the design guidelines and a presentation on the design process of the new logo.
I happened to be able to overhear a conversation regarding the new logo, and actually had to interrupt because ive never heard a discussion over anything so ludicrous in my life.
I happened to nab a copy of the PDF, and have to share it. It really hammers in the stereotype of Advertising in general, and the complete idiocy that goes in to marketing. I really suggest reading till the end. It just gets better and better.
Thus I present to Reddit: THE PEPSI GRAVITATIONAL FIELD:"

http://www.reddit.com/r/funny/comments/7w0i2/pepsi_logo_a_response/c07k9l7

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Published by: The Crazed Geek on Feb 10, 2009
Copyright:Attribution Non-commercial

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08/12/2012

 
BREATHTAKINGDesign Strategy 
2008.08.04 ARNELL GROUP
 W O R K  I N  P R O G R E S S  2 0 0 8. 0 8. 0 4
 
 A. BREAKING THE CODE FOR INNOVATIONFrom Convention to Innovation
 
BREATHTAKING
Trajectory of Innovation
CONVENTIONDNA INNOVATIONFUTURED. Continued investment provides us with a clear resource for reinvention.CONVENTIONDNA INNOVATIONFUTUREC. The investment in our DNA leads to breakthrough innovation and allows us to move out of thetraditional linear system and into the future.CONVENTIONDNA INNOVATIONB. By investing in our history and brand ethos we can create a new trajectory forward. A. How do we move from convention to innovation?CONVENTIONINNOVATION

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