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Published by Monika Bhandari

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Published by: Monika Bhandari on Jan 13, 2013
Copyright:Attribution Non-commercial


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 The main objective of this project is to study the awareness of the satisfaction of customersregarding the SBI Retail Banking .Duringthis summer internship program period I have to achievesome thing,which is helpful for my career, and some value addition to theBanking Company. It givesme good opportunity to expose andcreating good impression of corporate mind.1)To find out what type of problem customer are facing related to servicedelivered by SBI.2) To find out the level of customer satisfaction from the product marketingof SBI retail banking.
 Money is the centre of world economy and Bank works as a central pointfor money. Bankingindustry is a very growing industry and among all the banks, particularly SBI is doing very well. In thistime of global recessionwhere the other companies are laying off their staffs but SBI hasrecruitedmore than 20000 employees in the year 2008.So there is a huge potential for getting jobs inSBI.
 1)The survey was conducted in the Darbhanga.2)Target customers and respondents were too busy persons, so it wasdifficult to get their timeand view for specific questions.3)Area covered for the project while doing job also was very large and itwas very difficult to
correlate two different customers / respondents’
views in a one.Every financial customer has his / her own need and according to therequirements of the customerproduct customization was not possible.
Research Methodology:
 The Research and Methodology adopted for the present study hasbeen systematic and was done inaccordance to the objectives setwhich has been detailed as below.
Research Definition
 Research is a process in which the researcher wishes to find out theend result for a given problemand thus the solution helps in futurecourse of action.According to Redman & Mory, research is
defined as a “Systemizedeffort to gain new knowledge”.
Research Design:
According to “Claire Seltiz”, a research design is the arrangement
of condition and analysis of data in manner that aims to combinerelevance to the research purposewith economy in procedure.
Nature of Research:
 Research is basically of two types.1. Descriptive research2. Explorative research
1. Descriptive Research:
 My research design is descriptive as descriptive research
Describe the characteristics of certain groups/ samples /populations.
• Estimate proportions in specified populations
.• Make specific predictions.
Determining sources of Data
 :There are two main sources of data1. Primary data2. Secondary data
Primary Data:
 It consists of original
collected for specificPurpose. Primary data for this research,data are collected through adirect source like survey to obtain the first hand information isothersresources are written below.
•Face to face interaction.
Secondary Data:
 It consists of information that already exists somewhere and has been collected for some specificpurpose in the study. The secondary data for this study is collected from various sources like,
•Financial Magazine. ( weekly , business world etc)

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