The relationship between Twitter and television is strongly symbiotic. Twitter users love talkingabout what is happening on TV, TV viewers love using Twitter to see other viewers‘ opinions. Twitteris increasingly acting as the second screen to TV. In this publication we explore the links betweenthese two screens.Twitter is the shortest distance between you and what interests you most.This interest is expressed in a huge volume of conversation. 400 million Tweets are sent every day.As a result when events happen in the real world, they happen on Twitter.More and more we’re ﬁnding this is true for TV. When stand-out moments happen on TV, spikes inrelated conversation happen on Twitter. In fact, according to Second Sync, 40% of all UK Twittertra
c at peak TV viewing time is about TV.
Through the two distinct phenomena of discovery and engagement, Twitter and TV drive eachother in a complimentary cycle. For example, a hashtag on air can boost engagement by organisingviewers to tweet and interact. In the other direction, a TV-related Trend, or Tweet in a user’stimeline, can drive discovery.