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Table Of Contents

Introduction
Organizational Information
Values
Culture
Core Competencies
Programs and Services
Location
Brand
The Environment
Social Environment
Institutional Environment
Political Environment
Research Agenda
Relationships
Program Participants
Philanthropic Partners
Staff
Board of Directors
Other Volunteers
Strategic Partners
Communities Served
Communities of Practice
Network Analysis
Communication
Key Words and Phrases
Communication Philosophy
Our communication philosophy:
Customer Service
Printed Collateral
Website
Publicity
Paid Promotion
Promotion Campaigns
Communication Goals
Marketing Strategies
External Strategies
Marketing Plan
Action Plan
Budget
Document Preparation
Monitoring and Responsiveness
Recommended Resources
P. 1
The Fruition Coalition Marketing Plan Workbook

The Fruition Coalition Marketing Plan Workbook

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Published by jessicardreistadt

The Fruition Coalition Marketing Plan Workbook is a complete and easy to use guide for nonprofit organizations of all types and sizes. Through detailed descriptions, discussion and reflection questions, and planning charts, author Jessica R. Dreistadt guides readers through the process of articulating information about the organization, environment, relationships, and communication leading to the development of marketing strategies and a comprehensive marketing plan. This 80-page workbook helps organizations become more grounded in their values and identity, create opportunities for meaningful engagement, and develop strong, mutually beneficial relationships so that organizational goals can be achieved.

The Fruition Coalition Marketing Plan Workbook is a complete and easy to use guide for nonprofit organizations of all types and sizes. Through detailed descriptions, discussion and reflection questions, and planning charts, author Jessica R. Dreistadt guides readers through the process of articulating information about the organization, environment, relationships, and communication leading to the development of marketing strategies and a comprehensive marketing plan. This 80-page workbook helps organizations become more grounded in their values and identity, create opportunities for meaningful engagement, and develop strong, mutually beneficial relationships so that organizational goals can be achieved.

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Published by: jessicardreistadt on Jan 13, 2013
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09/17/2013

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