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Survey the Customer

Survey the Customer

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Published by adbwaterforall
Survey the Customer
Survey the Customer

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Published by: adbwaterforall on Jan 14, 2013
Copyright:Attribution Non-commercial

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02/10/2014

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Continuous Improvement & Benchmarking
Survey the customer 
 Analyze
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2
Continuous Improvement & BenchmarkingSurvey the customer
Learning Objectives
Have the skills to:
Plan a customer survey
Prepare the survey format
Conduct the survey
Analyse and report surveyresults
PlanPrepareConductAnalyseReport
 
3
Continuous Improvement & BenchmarkingSurvey the customer
Customer Survey
 –
7 steps
1.
Determine Purpose of Survey
2.
Identify target Customer Groups
3.
Plan the Survey Approach
4.
Prepare the Questionnaire
5.
Test the Questionnaire
6.
Conduct the Survey
7.
 Analyse and Report the Results

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