What sells a product these days? Is it price point? Is it the buyer'sneed? Are product features and benefits the deciding factors forcustomers to buy? Seth Godin says it is none of the above.Consumers buy products when they fall for a marketer's story. Asuccessful marketer has to be able to come up with stories thatconsumers want to believe. The stories should fit a consumer'sworldview and encourage people to talk to others about it. When amarketer's story is authentic and remarkable, the product will sell.
All Marketers Are Liars
ll Marketers Are Liars
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About the Author
bout the Author
The Big Idea
he Big Idea
is a bestselling author,entrepreneur and agent of change.Godin is author of six books that havebeen bestsellers around the worldand changed the way people thinkabout marketing, change and work.
was anAmazon.com Top 100 bestseller for ayear, a
Best Business Bookand it spent four months on the
Unleashing the Ideavirus
is themost popular ebook ever written.
The Big Red Fez
was the #1 ebook(worldwide) on Amazon for almost ayear before it was published inpaperback in 2002.
Survival is NotEnough
has made bestseller lists inGermany, the UK and the UnitedStates.
Wall Street Journal
Free Prize Inside
wasan Amazon Top 50 bestseller and a
New York Times
business bestseller.Just out,
All Marketers are Liars
has already made the Amazon Top100 and has inspired its own blog.Seth is a renowned speaker as well.He was recently chosen as one of
21Speakers for the Next Century
and isconsistently rated among the verybest speakers by the audiences headdresses.For more information on Seth Godin,visit . To knowmore about the difference betweencommodity marketing andstorytelling, visitwww.SethGodin.comwww.AllMarketersAreLiars.com
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The Power of Telling Authentic Stories in a Low-Trust World
he Power of Telling Authentic Stories in a Low-Trust World