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World Leaders on Twitter 2012

World Leaders on Twitter 2012

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Published by Saladeprensa.org
En el top 10 de los mandatarios en la red social están cinco latinoamericanos.
En el top 10 de los mandatarios en la red social están cinco latinoamericanos.

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Published by: Saladeprensa.org on Jan 14, 2013
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Research Note:
World Leaders on Twitter
Ranking Report
December 2012
 
Research Note: World Leader Rankings on Twitter
December 2012
 
2
T
World Leaders On Twitter 
 
How heads of state are engaging their citizens onthe World Wide Web
 
he
Digital Policy Council’s (DPC) research continues to provide analyses on world leaders
and institutions of government employing social media outlets to discover how they governand connect with their citizenry.This research note provides an update to the ranking of heads of state engaged on the social mediawebsite Twitter.com. The DPC has been tracking this activity since 2009, issuing its first report
R
L
T
,its second
W
L
T
:
R
R
 inOctober 2010, and its third 
W
L
T
:
R
R
in August 2011.All have examined how heads of state around the world are using this digital platform to engagetheir citizens. 
Updates to World Rankings 
Rushing to embrace Twitter 
In 2012, the Digital Policy Council observed a tremendous growth in the number of governmentsembracing social media. As more of the world becomes connected online, world leaders nowrecognize the opportunities social media holds as an informative and engaging tool.
 Analyses as of December 2012 reveals that 75%, or three out of four heads of state, wereutilizing the social media site Twitter.
A total of 123 world leaders out of 164 countries hadaccounts on Twitter set up in their personal name or through an official government office. In 2011only 69 out of 164 countries had embraced Twitter. The new figures represent a 78% increase in thenumber of heads of state and national governments on Twitter from 2011.
Figure 1 - Adoption of Twitter Amongst Heads of State
 
Research Note: World Leader Rankings on Twitter
December 2012
 
3
#1
 
     
In 2010, the idea that governments had the potential to openly engage their citizens and the global
community directly was brought front and center, with President Obama’s open government
directive. These initiatives work toward building participation and collaboration into the governmentprocess. A little over a year later, the Open Government Partnership was formed, as nations madeofficial commitments to improve transparency, openness and civic engagement. Today more than 50nations are involved in that partnership, striving to empower citizens, fight corruption, and harnessnew technologies to strengthen governance and support the implementation of multilateralcommitments.In 2012, Twitter continued to be used by political activists to inform, mobilize, create communities,
and seek to hold governments accountable. The momentum of 2011’s pro
-democracy uprisings thatswept the Middle East and North Africa, known as the Arab Spring, carried through to 2012 asdemonstrators passionately acknowledged the role of social media to solidify their efforts. Twitterprovided a platform for people to express their solidarity with others in their region and beyond.As digital activism becomes more intensified, it is often seen as a threat to governments, but anoutcome has been the steady increase in the number of heads of state that are using Twitter, andrecognizing the benefits of the vehicle to allow for direct interaction with constituents. Anyone cansend an @ message to a world leader and although they might not personally see the tweet, it willlikely go to the attention of their staff. Furthermore, with the aid of Twitter a government messagehas the potential to go viral or reach a worldwide audience.
Noteworthy Changes in the Top 10
The heads of state in the Top 10 list shifted since 2011 seeing two new entrants from Russia andColombia, along with the exit of some key Twitter enthusiasts due to political administrationchangeovers.
P
RESIDENT
O
BAMA
 
again maintained the top spot of all world leaders, with a vast24 million followers, adding 15 million followers in one year. 2012 was an electionyear, therefore, the Twitter account continued to be managed by the presidentialcampaign staff. Obama continued to occasionally post his own tweets, signed with his initials.

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