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Table Of Contents

By Seth Godin
Contents
The initiator
Your turn
This is a manifesto about starting
The seventh imperative
The difference of go
Craig Ventner and Dr. Frankenstein
The buzzer box
The elements of production
Walking in circles
Who says yes?
Poke the box
What can you start?
When can you start?
Kinds of capital
Double double
Is flux the same as risk?
The trail of failure
The epidemic
The first rule of doing work that matters
Naps.google.com
Your ego and your project
Redefining quality
Brainwashed by the pit boss
Why is this mediocre?
When in doubt…
Where did curious go?
Pick me! Pick me!
The promoter and the organizer
Entrepreneurship is merely a special case
The season’s pass
No free lunch
Check-in, Chicken
The lizard misunderstands the economics of poking
Polish this!
The Semmelweis Imperative
Welcome to Project World
The Ford System is dead, long live the Ford System
What happened to Excellence?
Business development
What next?
If you see something, say something
Allowed (not allowed)
The death of idealism
Don’t tell Woodie
I wonder what would happen…
Three thousand TED talks
The Joy of Wrong
The world is a lot more complicated than it appears
Rote
“This might not work”
Attempt
Take a lid off it
Starting implies (demands) finishing
Notions belong in the sewing store, not in your work
Shipping and fear
The initiator as outsider
Jim thinks I have a crazy brain
Winning the Halloween contest (now vs later)
The kid who made a ruckus
“The best thing I ever done”
How did you end up with this job?
The person who fails the most usually wins
Juggling is about throwing, not catching
A paradox of success
How to walk to Cleveland
The go of science
The Fear of Wrong
The market is obsessed with novelty
Organizing for joy
To be really clear
How to do vs. what to do
There is no “just” in “just do it”
The Adventures of Andre and Wally B
The space between the frames
Why growth happens early
The right thing to do
A lunch meeting
When it all falls apart
“Not what I expected to find”
What could you build?
Poking Twitter
Initiating is an intentional act
When public school forbids the act of starting
The expensive act of planning on late
Dandelion Mind
Riding a bike and being an adult
What to do with good ideas?
Fear on the left, fear on the right
It doesn’t hurt to ask
Buzzer management
Fear of hubris
Starting as a way of life
Safe
GO GO GO
Acknowledgments
About The Domino Project
About the cover
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Poke The Box

Poke The Box

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Published by: expandedme on Jan 14, 2013
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05/15/2013

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