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Better Mobile Email Marketing Ed Bisquera

Better Mobile Email Marketing Ed Bisquera

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Published by: Ed Bisquera on Jan 16, 2013
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01/16/2013

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Smartphonesarechangingthedigitalmarke3nggame.Timetore-learnhowto...
GetYourBusinessEmailsReadbyYourCustomersOnSmartphones
ByEdBisquera,GoMobile97.comIt’searly201andit’slikelyyouownaSmartphonelikeaniPhoneorGoogleAndroidoratabletdevicelikeaniPadorKindle.It’salsohighlylikelythatyoureadyouremailsonyourSmartphoneortablet.Thefactis,moreandmoreofusdoownaSmartphone.Andwith9out10newphonesnowsoldbeingaSmartphone,ifyoudon’thaveoneatthe3meofthisar3cle,thechancesarewithinthenext12monthsyourcontractwillexpired,andyoutoowillbeaSmartphoneowner.WithanincreaseinSmartphonesandtabletsownership,it’slikelywedon’treadouremailsonourdesktoporlaptopcomputersasmuchanymore.Withouremailsrightthereatourfinger3psonourSmartphone,wedon’tneedtocheckonourcomputersasmuch.Sowhyshouldthisbeofinteresttoyourbusinessemails?Well,mostmarketersarenowrethinkinghowwecommunicatewithcustomersandmobile-friendlyemailsarebeginningtotakeprecedent.Toillustratehowimportantmobile-friendlyemailmarke3ng,let’spictureanaverageSmartphoneuser:
------How to get your business emails read by your customers on Smartphones byEd Bisquera|GoMobile97.com Page 1 of 3
 
RachelhasbeenaSmartphoneownerfor8monthsandisaprofessionalinhermid-thir3es.SheusesherSmartphonedaily,changingherFacebookstatusandTwee3ngaboutamovieshejustsaw.She’llalsochecktheweather,textherfriends,watchafunnyYouTubeclip,readheremailsandtakeaphotograph,allwhilesherunshererrands,picksupaSkinnyLa[e,walkstotheofficeandbuysherlunch.Butthereissomuchinforma3ononRachel’sSmartphonefigh3ngforhera[en3on.Infact,withsomuchcompe33on,nothingwinsherundivideda[en3onforlong.Soinordertogetyourmessageinfrontofherundivideda[en3on,youneedtousesmartmobilemarke3ngtac3cs.Therulestocommunica3ngwithyourmarket,havedrama3callychangedandyouneedtoknowthedigitalmarke3ngwinningtac3cs,inordertowinandgethera[en3on,andul3matelyherbusiness.Herearesomewinningtac3cstohelpyoutodothat:
WinningTac)cNumberOne:Yourpre-headerandheadlineshouldbestrongandcatchy
ThreethingswillstandoutrightawaywhenRachelfirstreceivesyouremailandquicklyscansherin-box.Firstisseeingwhothesenderis(you),secondisyoursubjectlineandthirdshe’llseeisyourpre-header.Thefirst2-linesofyouremailisthepre-header.Thispre-headerwilllikelydeterminewhetherornotyouremailisopened.Infact,ifitdoesnotgrabhera[en3onorinteresthershemightevendecidetodeleteitwithoutevenopeningit.Yourgoalistowriteapre-headerthaten3cesRacheltoopenyouremail.Comeupwithsomethingcatchyandinteres3ngtoher,withoutbeingtoocuteortooclever.ItshouldinviteRacheltowanttoclickandseetherestoftheemailmessage.
WinningTac)cNumberTwo:ItshouldlookgoodonRachel’sSmartphone
Emailsyousendwilllikelylookdifferentonrecipient’sdifferentSmartphones.AndwhenRacheldecidestoopenyouremailonherSmartphone,shemightseethatanimagehasnotloadedrightorthatyouremailnewsle[erforma[edinatwocolumnformatishardtonavigateaershrinkingonherscreen.Otherfrustra3ngformangissuescouldbethatyouincludedor4linksintheemailandnowthey’restackinguponanother,makingithardertoopenthemiddleone.Thebestwaytoavoidproblemslikethese,istocheckwhatyouremailwilllooklikeonavarietyofmobiledevicesbeforehingsend,thatwayRachel(andothersonyourlist)willbeablereaditclearly.Yourwebdesignerorofflinedigitalmarke3ngconsultantwillknowhowtoprovidedifferentdemomobileversions,ensuringemailsareclear,clickableandviewablewhatevermobilescreenRacheluses.
WinningTac)cNumberThree:KISSS-Keepitshort,sweetandshareable!
Rachelisprobablylikeyou,sheneverstopsandisalwaysonthego,whichmeansshewon’thave3metoreadyouremailsiftheyareWarandPeacelength.You’llwanttokeepyouremailmessagesshortandsweet.Aclearlyfocusedcalltoac3oninyouremailwillmakeiteasierforRacheltorespondtoaswell.Forexampleyoumightwanthertovisitapageonyourwebsitethathasa3melimitedspecialoffer,somakesurethatitiseasyforRacheltoclickonthelinktovisitthatpage.Herfriendsandfamilymightbeinterestedinyouroffertoo,somakeiteasyforhertosharethroughsocialmediasiteslikeFacebookandTwi[er.
------How to get your business emails read by your customers on Smartphones byEd Bisquera|GoMobile97.com Page 2 of 3

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