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Social Media, The Organisation and Me

Social Media, The Organisation and Me

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Published by Chris Carter
Though a consistently popular topic of investigation, social media research studies have not yet sufficiently addressed the question of how employees throughout the Digital Economy engage with identity work. The current paper outlines the increasing professionalisation of social media and the associated opportunities and challenges that this presents for individuals using it to express aspects of their identity. Emphasis is placed on the importance of understanding the defining features of social media, as well as how organisational context may influence the process of identity work. A multi-method pilot study is outlined, using a combination of document analysis and semi-structured interviews with academic and professional staff across managerial and non-managerial roles in a single UK-based Higher Education institution. The core aims of the study are to critically evaluate the relevance of existing theories of identity as applied to social media studies, and to explore what intra- and inter-personal adjustments individuals must make as they express the various aspects of their identity via social media.
Though a consistently popular topic of investigation, social media research studies have not yet sufficiently addressed the question of how employees throughout the Digital Economy engage with identity work. The current paper outlines the increasing professionalisation of social media and the associated opportunities and challenges that this presents for individuals using it to express aspects of their identity. Emphasis is placed on the importance of understanding the defining features of social media, as well as how organisational context may influence the process of identity work. A multi-method pilot study is outlined, using a combination of document analysis and semi-structured interviews with academic and professional staff across managerial and non-managerial roles in a single UK-based Higher Education institution. The core aims of the study are to critically evaluate the relevance of existing theories of identity as applied to social media studies, and to explore what intra- and inter-personal adjustments individuals must make as they express the various aspects of their identity via social media.

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Categories:Types, Research
Published by: Chris Carter on Jan 16, 2013
Copyright:Attribution Non-commercial

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10/23/2013

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