The Changing Digital Landscape

Source: BrianSolis.com

What your organization needs to prepare for

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Who am I?
Community organizer turned digital strategist 10 years working with nonprofits and campaigns; 7 years in digital Currently Director, Digital Strategy for 4Site Studios

2004

2006

2013

4Site Studios
Creative agency that develops digital experiences and content for social causes to help grow, engage and sustain their community. Specialize in working with membership-based and distributed organizations that work on social issues related to health, education, science and the environment.

Emerging Trends in Digital

for 2013 and beyond.

All content is created equal.

Old Model: Hub and Spoke New Model: Converged Content

Social Media Earned Media Paid Ads

Shared Content

Augmented Content

Owned Earned
Branded Content

Owned Content

Borrowed (Curated)

SMS

Email

Paid

Sponsored Content

Content Partnerships 5

Content is now paid media.

Organizations need to pay-to-play to increase reach and engagement.

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Designing for mobile isnt enough.

Source: Nielson 2012 Social Media Report

We will see an increasing emergence of connected devices in the home.

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Organizations will become lean.

Organizations will take an iterative approach to products and campaigns.

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More DIY nonprofits will emerge.

Organizations will build digital solutions to the social issues they seek to solve.
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Building community will be a core business function.

Organizations will adopt customer experience design practices from industry.

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Thanks.
Send questions to: riche@4sitestudios.com or @rczamor
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