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Fraley v. Facebook, Inc, Original Complaint

Fraley v. Facebook, Inc, Original Complaint

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Published by jonathanjaffe
Original complaint filed by attorneys Jonathan Jaffe and Robert Arns against Facebook for the misappropriation of users' names and likenesses in Sponsored Stories advertisements. This complaint was filed on March 11, 20111.
Original complaint filed by attorneys Jonathan Jaffe and Robert Arns against Facebook for the misappropriation of users' names and likenesses in Sponsored Stories advertisements. This complaint was filed on March 11, 20111.

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Published by: jonathanjaffe on Jan 17, 2013
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ROBERTS.ARNS(#6507, rsa@rnslaw.om)JONAT}IANE. DAVIS(#l91346,jed@amslw. om)S]EVEN R- WEINMA}IN(#19 956, srw@arnslaw.om)TI{EARNSLAW F'IRM515Folsomtreet,3rdloorSanFrancisco,A 94IAsTel:(415)95-7800Fax:(415)95-7888JONAT}IANM,JAFFE,ESQ.(#267An,jmj@jaffe-law. om)JONATHAN JAX'F'EAW3055HillegassvenueBerkeley,y'^94705Telephone(510) 725 4293Attorneysor Plaintiffs
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CLASSACTTONCOMPLAINTFOR DAMAGESI.CAL.Cry. CODE 33442.UNFAIROMPETITION3.I.INJUSTNRICHMENTJuryTrial DemandedSUPERIOR OURTOFTI{ESTATEOFCALIFORMAIN AND FORTIIECOUNTYOF SANTACLARA
ANGELFRALEY,PAUL WANG, ANdSUSANMAINZER,individuallyand on behalf of all otherssimilarly situated,Plaintiffs,
17lvs.
1gllFACEBOOK,NC,a corporation,ndDOES1-100,
Defendants.Page1CLASSCTIONCOMPLAINTORDAMAGES
 
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l.Plaintiffs ANGEL FRALEY,PATIL WANGand SUSANMAINZER("Plaintiffs")onbehalfthemselvesndallotherssimilarly situated,and make the followingallegations ninfonrrationbelief,exceptas o allegationsertainingo Plaintiffs,which arebased npersonalnowledge:I. INTRODUCTION2. Plaintiffsbring thisclassactioncomplaintagainstFacebook,nc.(hereafter,FACEBOOK")appropriatinghenames,photographs,ikenessesand identitiesof Plaintiffs to advertiseservicesor brandsfora commercialpurposewithout Plaintiffs'consent, or unfairanddeceptibusinessractices,and inviolationofFACEBOOK'sagreementith Plaintiffs, acceptedstaodards,nd stateaw.3. FACEBOOKntentionallyandknowinglyconducteduchactionswithoutPlaintiffs'consentisubstantialrofitin aschemeoadvertise r sellproductsor services rbrands,II.JIruSDICTION AND YENUE4.This Court haspersonalurisdictionover FACEBOOKbecausea)a substantialortionofwrongdoingallegedn this complaint ookplacenthis state,ndO)FACEBOOK s authorizedobusinessere,hassufficientminimum contactswith thisstate, nd/orothenvise ntentionallyavaiitself ofthe markets nthisstatehrough hepromotion,marketing ndsaleofproductsnd servicesthis state,o render he exerciseofjwisdictionby this Courtpermissiblenderaditionalnotionsofairplayandsubstantialustice.5. Venue spropernthis Countyunder he CalifomiaCodeof Civil Procedure ection395Business Professionsodesection17203becausehis Courts a courtof competenturisdiction,
becauseACEBOOK's eadquartersndprincipal lacef businesss n theCityofPaloAlto,
of SantaClara"Stateof Califomia.
ru. PARTIES
6. Individual PlaintifflClassReoresentatives.laintiffAngelFraley sacitizenand residento
Seattle,Washingonn King County.Ms. Fraleyhasbeen,ndstill is, a registeredemberf
facebook.com ebsite(hereafter,FACEBOOK")sincebeforeanuary 5,2011.Atallrelevantiherein,Ms. Fraleywas a Facebookmemberwho, on oneornoreoccasions wing the classperiod,Page2CLASS CTIONCOMPLAINTORDAMAGES
 
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her cityof residence,ccessedacebooksa registeredmembero"Post",employ he"Like"employ apartnerapplication,orinvariouslocations withinthe stateof\\'ashington,utilizeFACEBOOK"Check-in" featuretoposthergeographicalocationo herFacebookNewsFSometimeater,FACEBOOK causedher name,photograph, ikenessoridentity to appearnSponsoredStoryas an endorsement orapaidadvertisement,nd causedhat advertisementoshown o one or more"FacebookFriends"withinthe stateofWashington, aliforni1 andheresttheUnitedStates.7. Plaintiff SusanMainzeris a citizen andresidentofLosAngeles,Califomian LosCounty.Ms. Mainzer hasbeen,and stillis,aregisteredFacebookmembersincebeforeanuny252011. At all relevant imes herein,Ms. Mainzer wasaFacebookmemberhat, on one ormooccasions uringthe classperiod.in hercityofresidence,ccessedacebook.coms aregimember o"Post",employthe"Like"function, employaparherapplication,rin variouswithin Califomia,utilizetheFacebookCheck-in"featureoposthergeographicalocationoFacebookNews Feed,Sometimeater,FACEBOOK caused ername,photograph,ikenessrtoappearin a Sponsored Story as an endorsementor apaidadvertisement,and causedadvertisementobe shown o oneormore"Facebookriends"within andoutsideof Califomia.8. Plaintiff PaulWangis a citizen and residentof Oakland,Califomian AlamedaCounty.Mr
Wanghas been,and stillis,a registered acebookemberincebeforeJanuary 5,2011.Atrelevantimesherein,Mr.Wangwasa Facebook emberhat,on oneor moreoccasionsuring
classperiod, nhis stateof residence, ccessedacebook.comsaregisteredmember o"Post",emfhe"Like"function,employaparhrerapplication,orin variorrsocationswithinCalifomia,utilizeFacebook Check-in" feature oposthisgeographicalocationohisFacebookNewsFeed.Someti
later,FACEBOOK aused is name,hotograph,ikenessrdentityo appearn aSponsoredtory
anendorsementor apaidadvertisement,ndcaused hat advertisemento beshown o oneor"Facebookriends"within andoutsideofCalifornia.9. DefendantFacebook,nc.isa Califomiacorporationhat maintainsts headquartersprincipalplaceof businessn Palo Alto, Califomia.FACEBOOKconductsbusinessCalifomiathe nationand he world. FACEBOOK operateshenternet ite acebook.com.Page
CLASSACTIONCOMPLAINTFORDAMAGES

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