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NWMSU Alumni Association Social Media Plan

NWMSU Alumni Association Social Media Plan

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Published by Haley Lewin
NWMSU Alumni Association Social Media Plan
NWMSU Alumni Association Social Media Plan

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Published by: Haley Lewin on Jan 17, 2013
Copyright:Attribution Non-commercial

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10/09/2013

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Social Media Plan for
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NWMSU Alumni Association
 
Table of Contents
The Brand..........................................................................................................................................1-2
History
..........................................................................................................................................
1Products and Services
.....................................................................................................................
1Target Audience
..........................................................................................................................
1-2Current Best Practices
.....................................................................................................................
2
Social Media Footprint.......................................................................................................................3-4
Competitors
...................................................................................................................................
3Comparisons
...............................................................................................................................
3-4
Social Media Goal................................................................................................................................4
The Message
..................................................................................................................................
4Who will be talking to whom?
.........................................................................................................
4How will you be saying it and why?
.................................................................................................
4
Indentify Inuencers.............................................................................................................................5Content Strategy.................................................................................................................................5-6
Engagement Strategy..........................................................................................................................
7-8
Measurement Strategy..........................................................................................................................
8
Charlie Krueger
 
s504983@mail.nwmissouri.edu
Haley Lewin 
s508273@mail.nwmissouri.edu
Evette Massey
 
s508329@mail.nwmissouri.edu
Brittany Parker 
s508468@mail.nwmissouri.edu
Heather Shumake
 
s505381@mail.nwmissouri.edu
Cassie Swanson
 
s505464@mail.nwmissouri.edu
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