Welcome to Scribd, the world's digital library. Read, publish, and share books and documents. See more
Download
Standard view
Full view
of .
Save to My Library
Look up keyword
Like this
3Activity
0 of .
Results for:
No results containing your search query
P. 1
pricing strategy

pricing strategy

Ratings: (0)|Views: 372|Likes:
Published by Norita Rachman
PRICING STRATEGY&BREAK EVEN POINT (BEP)
PRICING STRATEGY&BREAK EVEN POINT (BEP)

More info:

Categories:Types, School Work
Published by: Norita Rachman on Jan 17, 2013
Copyright:Attribution Non-commercial

Availability:

Read on Scribd mobile: iPhone, iPad and Android.
download as PPT, PDF, TXT or read online from Scribd
See more
See less

06/23/2013

pdf

text

original

 
PRICING STRATEGY&BREAK EVEN POINT (BEP)
OLEH :Agia Tessa A
Aulia Oktaviani R
Domitianus AdhioElvira YuniartiNorita Rachman
1
 
PENGERTIAN TARIF(HARGA/PRICE)
 
 
Price
is the
“value”
that is paid for a good or service received.
 –
Usually defined by
money
, but not always
Tarif 
adalah :
harga (nilai uang)
yang harus
dibayar
konsumeruntuk
memperoleh
atau
mengkonsumsi suatu komoditi
Tarif 
= UC norm + “a”
 
“a” =
Konstanta
: - Profit yang diharapkan- Kemampuan masyarakat- Kebijakan subsidi- Tarif pesaing
2
 
Pricing Factors
 
Product/service costs
Market factors
Sales volume
Competitors’ prices
 
Competitive advantage
Sensitivity
Desired image
Economic conditions
Business location
Seasonal fluctuations
Psychological factors
Credit terms/purchasediscounts
Customers’ price
 
3

You're Reading a Free Preview

Download
/*********** DO NOT ALTER ANYTHING BELOW THIS LINE ! ************/ var s_code=s.t();if(s_code)document.write(s_code)//-->