On top o the benefts experienced at the time o the Games, there isstill an opportunity or UK organisations to prosper. The survey showsthat many British decision-makers are more confdent as individualsand in their organisation, have greater ability to cope with increaseddemand and have learned lessons about their own resilience, supplychain and services. The international elements o this study show thelegacy o these Games has the potential to last many years and theopportunity remains or UK organisations to beneft.
Just over hal o public sector decision-makers (53%) say that London2012 has made them more confdent compared to 64% in the privatesector. Overall across both public and private sectors, three in fverespondents (62%) say that London 2012 made them more confdent,and 57% said the same about their organisation, o which 63% saidthis is because they know they can deal with increased demand.When asked what they have learnt about their organisation’scapabilities as a result o London 2012, 36% think that when they arepushed they can do a lot more business, 26% are more resilient thanthey thought and 25% eel they could increase their margins. Overthree in fve (62%) think preparation or London 2012 oered lessonsin coping with disruption or uncertainty in the uture.
Four in fve organisations (79%) saw some positive impact on theirbottom line as a result o London 2012, but 61% think more couldhave been done to make the benefts elt more widely across thenation (beyond London and the south east).While 45% report that the Games made no dierence to them, 34%said they are continuing to enjoy the benefts, most commonly bysales/revenue being higher than beore the Games (37%) and romexible working acilities brought in or London 2012 (34%).A third o organisations (35%) think they now receive moreinternational business than they did beore the Games, mainly romEurope (86%) and Asia (46%). Four in fve (80%) organisations eelthe benefts o London 2012 will still be elt in a year’s time, with 29%believing this will be the case in fve years and 16% in a decade.Around one in six (17%) organisations are planning to get involved inthe Rio 2016 Games and 98% eel that learning rom London 2012has made them more confdent they’ll meet their objectives.
Two thirds o enterprises in the UK (65%) saw London 2012 asa business opportunity, most commonly looking to beneft romincreased sales (60%), brand promotion (57%) and improved publicprofle and awareness (50%).
London 2012 is being heralded by some as the best Games ever. BT’s latest surveyreveals many British organisations benefted in tangible ways, but i they want to see alasting legacy, the onus is now on them to apply their experience and capitalise on themomentum London 2012 oers.The BT study, which surveyed 600 large private and public sector organisations acrossthe UK, is one o the largest barometers o business experience and learning romLondon 2012. It is also the frst to compare how organisations across the UK aredagainst those in previous host nations Australia and China, plus the uture aspirations inBrazil or Rio 2016.
London 2012 Legacy Survey