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Overview
On top o the benefts experienced at the time o the Games, there isstill an opportunity or UK organisations to prosper. The survey showsthat many British decision-makers are more confdent as individualsand in their organisation, have greater ability to cope with increaseddemand and have learned lessons about their own resilience, supplychain and services. The international elements o this study show thelegacy o these Games has the potential to last many years and theopportunity remains or UK organisations to beneft.
Lessons
Just over hal o public sector decision-makers (53%) say that London2012 has made them more confdent compared to 64% in the privatesector. Overall across both public and private sectors, three in fverespondents (62%) say that London 2012 made them more confdent,and 57% said the same about their organisation, o which 63% saidthis is because they know they can deal with increased demand.When asked what they have learnt about their organisation’scapabilities as a result o London 2012, 36% think that when they arepushed they can do a lot more business, 26% are more resilient thanthey thought and 25% eel they could increase their margins. Overthree in fve (62%) think preparation or London 2012 oered lessonsin coping with disruption or uncertainty in the uture.
Legacy
Four in fve organisations (79%) saw some positive impact on theirbottom line as a result o London 2012, but 61% think more couldhave been done to make the benefts elt more widely across thenation (beyond London and the south east).While 45% report that the Games made no dierence to them, 34%said they are continuing to enjoy the benefts, most commonly bysales/revenue being higher than beore the Games (37%) and romexible working acilities brought in or London 2012 (34%).A third o organisations (35%) think they now receive moreinternational business than they did beore the Games, mainly romEurope (86%) and Asia (46%). Four in fve (80%) organisations eelthe benefts o London 2012 will still be elt in a year’s time, with 29%believing this will be the case in fve years and 16% in a decade.Around one in six (17%) organisations are planning to get involved inthe Rio 2016 Games and 98% eel that learning rom London 2012has made them more confdent they’ll meet their objectives.
Preparations
Two thirds o enterprises in the UK (65%) saw London 2012 asa business opportunity, most commonly looking to beneft romincreased sales (60%), brand promotion (57%) and improved publicprofle and awareness (50%).
January 2013
London 2012 is being heralded by some as the best Games ever. BT’s latest surveyreveals many British organisations benefted in tangible ways, but i they want to see alasting legacy, the onus is now on them to apply their experience and capitalise on themomentum London 2012 oers.The BT study, which surveyed 600 large private and public sector organisations acrossthe UK, is one o the largest barometers o business experience and learning romLondon 2012. It is also the frst to compare how organisations across the UK aredagainst those in previous host nations Australia and China, plus the uture aspirations inBrazil or Rio 2016.
London 2012 Legacy Survey
Overall Summary
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