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Published by Ubaid Butt
types of memorandum
types of memorandum

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Published by: Ubaid Butt on Jan 18, 2013
Copyright:Attribution Non-commercial


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Communication is an important fact of life. Communication skills are essential in all spheres of life. Effectively communication centers round the usage of words, speed of delivery of words, pitchmodulation and body language. Using the right tools to communicate the right messages at the right timecan salvage a crisis and motivate people to work towards success. Truly said, communication works butfor those who work at it.People in organisations usually spend 75 percent of their daily time on communication through writing,reading, listening, speaking, inter-debate etc. Effective communication is an essential component for organisation success, whether it is in the interpersonal intra group organisation or external levels. Arecent newspaper report said that of every hundred interviews, only five qualified for employability. It isnot that they lacked in technical skills, but they lacked in communication skills. Communication skills areas important as technical qualifications for youngsters aiming at a bright career. Communications hold thekey. Poor communication skills, low confidence levels and improper body language have bad results inthe job race. The person recruited will have to deal with the global clients directly. The command over thelanguage and accent neutralization also plays a vital role in the recruitment process.The importance of communication management and in day to day life of people can be judge from thefollowing points.
Communication Raises aspirations:
Project the future in the present.
Raise awareness. Meet information needs.
Motivates the people for a purpose.
Communication is for development of the individual organisation, society, nation, country.
Communications helps the administration in arriving quick decision and implementation.
Good communication is essential for proper planning and coordination.
A Manager's/ Executive's success is conditioned by his ability to understand the needs andrequirements of both employees and customers.
Better communication helps better job performance.
Effective and timely communication promotes cordial relations and work culture among theemployees for increasing production and creates healthy and happy environment within andoutside the organization.
'Communication' is a key instrument to create relations, to strengthen relations between the twopeople or a group of people. Without communication methods, there is no human relation andhuman relations rehire effective communication methods, tools, positive words, skills etc
: http://www.publishyourarticles.org/knowledge-hub/articles/communication-skills.html  By ,C.Ramakanta Sarma(the author is PR consultant and HRD trainer based in Tirupathi,Andhra Pradesh)
The importance of good communication skills in business
Communication plays a part in almost every aspect of your business, so being able to communicatewell can boost your overall performance.
Good communication is essential to building a cohesive and effective team. Good communicationskills are essential to managing the performance of your team members, and if you know how tocommunicate well to large groups you can minimise the risk of industrial problems developing in your workplace.Communication skills can be particularly important during times of higher workplace stress, for example during downsizing, where good communication is an essential part of change management.You also need to communicate well to build and maintain effective relationships with your suppliersand clients. Communication skills are crucial to dealing with customer complaints effectively andlimiting any negative word-of-mouth about your business. You can draw on communication skillswhen you assess the effectiveness of your marketing campaigns.The first step in good communica
tion is to listen effectively. Today’s trend is away from top
-downmanagement, where decisions and policies are proclaimed from above. Good managers now consulta lot with their teams, using them as a resource for information and suggestions.Consultation is not only a good way to get ideas on business strategy, it is also a way of making surethat when you do decide on policies, everyone feels like they have been involved. Your team will beable to implement policies more effectively if they have been involved in their formulation. They will bemore familiar with the issues - you will have dealt first-hand with any misgivings they may have.Effective listening is based on having the trust of the people you are speaking to. People may notoffer their true opinions when they are wary about how they will be received. So being a goodcommunicator means winning the trust of those around you. It also means being able to foster a workenvironment where people treat each other fairly, where they respect each oth
er’s opinions and
where there is a minimum of anti-social behaviour such as backbiting or rumour mongering. Bullyingor harassment of any kind will build walls in a workplace. It will stunt communication, shut down co-operation and hurt efficiency.Good communication skills are a key part of managing individual employee performance. If you havegood communication skills, you will know how to give clear feedback on performance while not
denting people’s self 
-esteem. Good communication skills will enable you to work more closely withyour team members, determine personal goals that will suit them and help them to work towardsthose goals. As a good communicator, you will know the difference between being assertive and aggressive(aggression merely gets p
eoples’ backs up). You will be able to keep a professional and impersonal
tone in the face of provocation and this will help you deal with conflict situations. It will also help youset clear boundaries for acceptable behaviour, counsel those who overstep them and, if necessary,fire people while minimising the risk of getting involved in litigation.Good communication skills also help when you are dealing with suppliers and clients. Businessoperations are becoming very finely tuned, thanks to trends such as just-in-time manufacturing or retailing, where goods are delivered precisely at the right time and place.

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