Welcome to Scribd, the world's digital library. Read, publish, and share books and documents. See more
Download
Standard view
Full view
of .
Look up keyword
Like this
0Activity
0 of .
Results for:
No results containing your search query
P. 1
Evict the Spammers from Your Inbox

Evict the Spammers from Your Inbox

Ratings: (0)|Views: 0 |Likes:
Published by leoniebrookl
Evict the Spammers from Your Inbox
Evict the Spammers from Your Inbox

More info:

Categories:Types, School Work
Published by: leoniebrookl on Jan 18, 2013
Copyright:Attribution Non-commercial

Availability:

Read on Scribd mobile: iPhone, iPad and Android.
download as PPT, PDF, TXT or read online from Scribd
See more
See less

01/18/2013

pdf

text

original

 
LOGO
Evict theSpammers fromYour Inbox
 
LOGO
SafeSpaceOnline
Spam, commonly defined as unsolicited commercialemail, is a powerful advertising channel for manyproducts and services. As a result, spamming hasbecome a profitable business, driven by the low cost
 
of sending email compared to other direct marketingtechniques. The high return on investment forspammers has resulted in an overwhelming volume of unwanted messages in personal and business emailboxes. Consider this: Conducting a direct mail campaigncosts an average of $1.39 per person, meaning that aresponse rate of 1 in 14 is necessary just to break evenon a product with a $20 gross profit. Selling the sameitem via unsolicited spam email costs only $0.0004 perperson, meaning that a response rate of 1 in 50,000gets the seller back to break-even; anything above thatis gravy. With profit margins like these, its easy to seewhy spammers will try anything to get past anti spamtechnology to deliver their messages to your inbox.
 
LOGO
SafeSpaceOnline
Types of Spam ThreatsThe recent onset of fraudulent spam variants such as phishingand spoofing pose an even greater risk than the spam volumeclogging email servers. Spammers use techniques such asphishing and spoofing to fool users into opening messages that,at first glance, appear innocuous.

You're Reading a Free Preview

Download
scribd
/*********** DO NOT ALTER ANYTHING BELOW THIS LINE ! ************/ var s_code=s.t();if(s_code)document.write(s_code)//-->