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CJDLF Scribbled:
This document is available for downloading here http://www.gabardine.com/thread/2009/...
CJDLF Scribbled:
This is a very good example of creative-guru-went-crazy. A brand redesign like this should have considered consumer experience and insights, brand's core visual equities, instead Arnell Group used golden ratios, magnetic fields, feng shui, etc. It is disgusting and undermines the design profession.
dcesarini Scribbled:
Downloading this document is now available.
salil.sakhalkar3956 Scribbled:
Could you send me this document. It would be of immense help to my design students
stevenaddis Scribbled:
This pseudo design thinking makes a mockery of the design/branding industry. Arnell's work for Pepsi and Tropicana will go down as Pepsi's version of the New Coke debacle.
Skretvedt Scribbled:
The old Pepsi logo was sleek, symmetrical and stylish. The new one is lopsided and lumpy. This market research is ridiculous--one glance at the new logo reveals it to be unbalanced and unattractive. In a word--yeccch.
Randizbs1 Scribbled:
Fascinating (and disturbing) as this is, there's more to the story. Find out how Arnell’s Pepsi prez really could ‘refresh everything’ http://www.gabardinestudios.com/thread/