Presented by: Ramesh Badavath Bhut Piyush Anand Anurag

Ford Motor Company

Founded June 17, 1903 Founded in Dearborn, Michigan In 2007, sold 2.4 million cars Started making the Model T in 1908 Ford introduce the ford contour and mystique in the united states in 1994. The same basic mid size it introduced in Europe in 1993 under the name of Mondeo

Development
1. Development of the Contour, Mystique and the Mondeo in Europe was a major project for Ford Motor Company 2. Reportedly US$6 billion was invested in the development of the CDW27 platform 3. While the Mondeo has been afforded three body styles (4door sedan, 5-door liftback and a station wagon 4. The interior was also slightly different, though the Ford Focus would be more successful as "one design for the world"

The Ford Research Center in Germany

Marketing of the ford

1.Intended to be fords world car, it took 6 years to develop at cost of $ 6 billion 2.Ford insisted that by developing and producing a single basic car for Europe and united states 3. Ford saved about 25 percent of developing and producing a separate car for each side of the atlantic

Cont.
4. The Mystique was

initially available in entry-level GS, LS both available with the "sport" option 5. A base model was also available from model year 1997 through 1999.

Model of the ford

1.First introduced September 27, 1908 2.Was $850 when introduced 3.Was produced until 1927 4.Was the bestselling car for 20 years 5.Ford cimmissioned clay models from its design studios in california ,michigan,england and italy

Safety of the ford

1.The Insurance Institute for Highway Safety gave the Contour a "Poor" overall rating in the frontal impact crash test. 2. The head, neck, and chest were all well protected and the dummy movement was well controlled, however, excessive footwell intrusion contributed to high forces on both legs and a "Marginal" structural rating

Fords
After showing the the model to consumer clinics in united states ford chose to change the front and rear styling and put a larger trunk and more chrome on the U.S. version of the car

Ford car
1.The European and American version have 75 percent of their parts in common 2. This was a far cry from fords previous unsuccessful attempt in 1981 to build a common car for Europe and U.S.

Success of the ford

1. Many experts still feel that a common car for the world market violated the basic marketing wisdom of the 1990s to get closer to customers 2. Ford ,however,was confident that consumer tastes had conveged sufficiently during the previous decade as to ensure the success of its world

Ford Motor Company developed several vehicles to accommodate consumer demands and desires. Consumers are constantly looking for the most current product with the latest features in order to be satisfied with their purchase. If Ford Motor Company can continue developing creative and innovative elements into its vehicles, it will retain the current customer as well as acquire new customers. Moreover, creativity, design, and innovation will give Ford a competitive advantage that will increase its market share.

 Thank

you